NASCAR Marketing Stategies - Research Paper Example

Only on StudentShare

Extract of sample
NASCAR Marketing Stategies

The company uses news report advertising genre. The news networks report the race results of the NASCAR race events. The newspaper, radio, television, and internet genre report NASCAR race schedules, results, and other pertinent NASCAR topics. Further, NASCAR embarked on a very aggressive marketing plan. The company’s holding of regular car racing events precipitated to a growing racing fan database. The company’s aggressive marketing plan included the setting up of its online marketing website, The current and future customers can open the company’s website to get additional information about future race schedules. The current and future customers can also view the company’s websites to get updates of car racing entries, car racing results, and car racing promotional products. The company’s racing events has created a mindset among its current and future customers that watching a car race is like visiting an unforgettable celebrity night out. After seven continuous researches on car racing, NASCAR unfolded it architecture race car of the future. The new NASCAR car model promotes higher racing speeds. The new NASCAR car model allows more advanced car racing safety procedures (Solomon, 2008). By setting up its won online website, the company advertises its NASCAR racing events to current and future customers around the world. ...
Download paper


NASCAR Marketing Strategies Subject: Professor: December 1, 2012 Marketing increases product and service demand. The research delves on NASCAR’s advertising types. The research delves on the phenomenon of advertising one’s products on the side of a NASCAR race car unit…
Author : alvenaturcotte

Related Essays

However, the increasing demands of the recent market trends have compelled marketing practices to be focused on the attainment of competitive advantage in the markets. It is due to this transition that marketing has begun to be considered as a strategic management tool to devise and attain long term objectives of the organization. The attainment of goals is possible if the demands of the customers are met and they are ensured that the services and products will be delivered to them in an effective and reliable manner (Kotler et al., 2008). Therefore, it becomes evident for companies to...
4 pages (1004 words) Essay
This plan deals with developing an online presence for Generation Y to create different marketing plans for the different brands within L’Oreal. Table of Contents Page No. 1. Introduction …. 3 2. Issue Problem …. 4 3. Analysis and Application …. 8 a. Australian Culture …. 9 b. Gender Role in Australia …. 9 c. Social Classes in Australia …. 10 d. Core Australian Values …. 11 e. Target Market …. 11 4. Application …. 13 5. Recommendations …. 14 6. References …. 16 Introduction L’Oreal is one of the largest Cosmetics and Beauty Products Company and offers a big range of...
11 pages (2761 words) Research Paper
Marketing research information is believed to be critical towards the long term sustainability of any organisation and the automotive industry one of the biggest users of such information (Parasuraman, Grewal, and Krishnan, 2009, p. 2). BMW operates in the global automotive industry and targets a specific premium market segment in various geographical regions of the world. If we look at the global automotive market it can be observed that the buyer power in the industry is weak. It is so because dealers, who are considered to be the primary buyers, are forced to sell the product brands that...
6 pages (1506 words) Essay
But as I learnt more about the financial services organizations, I was able to figure out that the perception that I had regarding such institution was just a mere image. I was able to learn that financial institutions are not just limited to banks but include a variety of players in the market. Some of the most prominent financial services organizations that I was able to figure out includes banks (retail, corporate, investment and private); mutual funds and trusts; credit card issuers; stock exchanges; leasing companies and government and saving institutions. Thus it is one of the most...
8 pages (2008 words) Essay
Some of the main benefits of an effective marketing campaign include market penetration, increased market share, increased market share, increased competitive advantage, and increased awareness among customers about the products of the company. However, in every marketing campaign, managers need to focus on finding an appropriate marketing mix in order to make the campaign successful and profitable for the company. In this, we will discuss the importance of the role of the marketing mix components in the success of businesses operating in today’s competitive business environment....
6 pages (1506 words) Research Paper
In the current case, an expensive line of women bathing suit is to be launched internationally. For this, the bathing line will have to create strategic alliance either with the host nation or with a local organization. The various criteria for choosing a country are as follows: Political assessment- It means accessing government stability as well as friendliness to foreign market entrants. Economic assessment- It involves documenting and analyzing of economic indicators such as, health, foreign investment activities, taxes as well as history or mergers and acquisitions. Social assessment- It...
9 pages (2259 words) Essay
Concept of Marketing The marketing concept can be described as the achievement of corporate goals through meeting and exceeding customer needs and expectations better than the competition or competitors. This can be done by three steps: 1. Customer orientation – the company’s main focus should be on its target market i.e. customer satisfaction rather than solely improving costs and methods for the company itself 2. Integrated effort – fulfilling customer satisfaction is not a one-man job, it requires a management team and workforce with the common motive to achieve this task through...
10 pages (2510 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!