StudentShare solutions
Triangle menu

Services and Relationship Marketing - Essay Example

Nobody downloaded yet

Extract of sample
Services and Relationship Marketing

Additionally, services could be seen as peripheral activities designed to boost the delivery of a core product, for instance, provision of a courtesy car. Service as an organization involves the entire business or not-for- profit structure that resides within the service sector (Buttle 1996). The Origin of Service Marketing Service marketing was founded upon the basic concepts of marketing. Its advancement over the years has been associated with the philosophy of customer orientation. A marketing orientation is bound to position the customer at the middle of the purposes and activity. Numerous organizations and companies have manifested philosophy, which argue that customers are the kings and that everything that is done in organizations or companies is inclusive of customers’ preference (Machtynger et al 200). Essentially, philosophy in marketing orientation concentrates more on ensuring that customers are well looked after, and that they are fully satisfied in the context of competitive assistance whereas at the same time ensuring that the assistance remains money-making. Customer reaching philosophy has dictated marketing activity throughout its history (Egan 2008). Concept Relationship Marketing Relationship marketing is the process in which relational exchanges are acknowledged, developed, sustained and terminated with the purpose of boosting performance. Relationship marketing has been perceived as a new phenomenon in the province of marketing (Baron et al 2010). The initiation of mass marketing and mass production has surrounded the idea of Relationship Marketing for a period of time. There has been stern competition, erosion of brand loyalty, unethical wars on prices in various organizations and companies. Moreover, relationship marketing has...
Relationship marketing primarily aims at building closer relationships with customers in order to overcome challenges such as obtaining global competitive advantage, dealing with rapid changes in technology and reducing time to market new products. Relationship marketing is vital in accordance to the pros and cons involved in the engagement and sustainability of exchange relationships. Through relationship marketing, there are more returns for companies or organizations that engage themselves with existing customers and increase the loyalty of the customers than it is to make an effort of attracting new customers. Hence, relationship marketing emphasize that exchange relationships are ongoing over the lifetime of the relationship. Relationship marketing has been used by competitive marketing as a functional way of enlarging business performance. According to Gilmore 2003, relationship marketing is characterized as the identification, establishment, maintenance, and enlargement, modification, and execution of relationships with customers, a situation that results to value for customers and profit for the organization by various relational exchanges that have both past and the future. ...Show more
Cite this document
  • APA
  • MLA
(“Services and Relationship Marketing Essay Example | Topics and Well Written Essays - 1750 words”, n.d.)
Retrieved from
(Services and Relationship Marketing Essay Example | Topics and Well Written Essays - 1750 Words)
“Services and Relationship Marketing Essay Example | Topics and Well Written Essays - 1750 Words”, n.d.
  • Cited: 0 times


Service marketing is a subfield in marketing that entails the sales of fast moving consumer goods and services marketing. It typically refers to both the business to consumer and business to business services…
Services and Relationship Marketing
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Services and Relationship Marketing"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Services marketing
The crux behind marketing is that we need to identify the customer, earn the goodwill of the customer and also retain the customer. It is a very difficult task but if the customer satisfaction is kept as prominence for the business then it is quiet easy to know the customer.
11 pages (2750 words) Essay
Services marketing and relationship marketing
This is true even in a service-oriented company. The front-stage is where the front liners or employees deal with the customers, while the back-stage is where the company “cooks” up the services they provide to customers (Teboul, 2007, p.19). For example, “CVG,” a company that provides customer service that has representatives answer every customer queries and concerns has a front-stage that is called “production floor” where calls from customers come in.
5 pages (1250 words) Essay
Services Marketing
Deregulation called for private players which induced competition in an earlier subsidised monopoly market. Industry grew by a series of cost cutting measures simultaneously followed by volume increasing approaches and a lot of acquisitions in a highly competitive market (Stagecoach Group, 2013A).
14 pages (3500 words) Essay
Services Marketing
The size of the service sector is increasing in almost all economics around the world. As a national economy develops, the relative share of employment among agriculture, industry (including manufacturing and mining) and service changes dramatically (OECD, 2000).
12 pages (3000 words) Essay
Relationship Marketing of services-perspectives
The concept of networking is relevant in consumer marketing environments, where customers are encouraged to refer friends and acquaintances to the service provider. Individual customers may have relationships with different individuals, departments, clubs, charities etc, with in a supplier firm, depending on the situation.
10 pages (2500 words) Essay
Relationship Marketing
Traditional Marketing: Traditional marketing is centred on getting the message out. The more people you expose your message to the more people that will buy your product. It is a number game that tells something like 1% of all visitors will buy your product.
11 pages (2750 words) Essay
Relationship Marketing
s often the one marketing executives strive for, it is often found that customers have different relationships with different brands and it is the strongest relationship between company and client which survives even when the product quality has suffered or the competition has
16 pages (4000 words) Essay
International services marketing
2012). Moreover, the firm requires modifying its marketing strategies to make them adapted to the international market conditions. This essay focuses on international service marketing, its difference from product marketing, issues associated
2 pages (500 words) Essay
Relationship Marketing
A unique network comprising of a company, and its stakeholders with whom it has developed mutual profitable business relationship. Morgan & Hunt (1994) defines relationship marketing as the process of establishing, developing and maintaining
6 pages (1500 words) Essay
Services Marketing
mers to shop more reliably, use a more prominent offer of wallet, and feel good when having an experience of shopping, helping pull in purchasers to recognizable brands notwithstanding an aggressive environment. To comprehend client loyalty one must understand that there are
8 pages (2000 words) Essay
Comments (0)
Click to create a comment
Let us find you another Essay on topic Services and Relationship Marketing for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us