War On Drugs - Case Study Example


Extract of sample
War On Drugs

Merits of Integrated Marketing Communications Integrated marketing communications is adopted by organizations to accomplish the objective of maintaining and creating communication throughout its organizational members as well as its customers. The associated benefits of employing this approach include speedy movement towards outcomes, internal clarity on metrics and objectives to acquire them, clarity of the function and role of each channel and implementation of diverse media for increasing the opportunity to reach targeted audience. The implementation of IMC in fighting the wars against drugs would have brought much more fruitful results then the implementation of mass media advertising as advertising may be an effective medium of persuasion but are limited to one aspect of the goal while IMC deals with multiple approaches to address the issue. The role of advertising Industry Around two decades, the problem of drug use has been tackled by the Partnership for Drug Free America using advertising campaigns. Moreover it has been supported by the U.S. government directing the Office of National Drug Control Policy (ONDCP) to carry on a national media drive for the intention of preventing and reducing drug abuse amongst young adults and children of America. However it has been seen to be controversial as its supporters suggest the campaign has been beneficial in curbing the issue while the critics propose the opposite opinion. Moreover, the ONDCP and PDFA have also been in difference over the form of advertising that should be employed to discourage use of drug or in the implementation of any other form of integrated marketing approach. ...Show more


Drug use has been increasing with each day passing by among young children in each town and city across America…
Author : shyanne03
Save Your Time for More Important Things
Let us write or edit the case study on your topic
"War On Drugs Case"
with a personal 20% discount.
Grab the best paper

Related Essays

Drugs and sport marketing
Drugs and sports marketing. This article investigates the relationship of drugs and drug-use with sports marketing according to the existing literature on the subject. There are two important findings in this investigation. First, sports culture is responsible for the persistence of drug-use in the sports industry.
14 pages (3500 words) Essay
Burberry Case
Burberry Case Burberry Brand was a symbol of both luxury and durability. It was first digital luxury brand that successfully established the brand as the most functional luxury in the market. Indeed, it created its own community through its main product, trench coat.
2 pages (500 words) Essay
The Fashion Industry and the Role of the Media in Shapin
This study discovers The Fashion Industry and the Role of the Media in Shaping These Perceptions. Keeping count of weight and height became important, and these preset ‘ideal’ numbers became the popular perception. It has been for promoting their products by fixing the so-called imperfections by breaking the prior image into segments.
68 pages (17000 words) Dissertation
LinkedIN Case
2003. It is deemed that the execution of effective strategies by the company in its operations is one of the chief reasons for its success worldwide. In this regard, the strategy of the company to join ‘Data Portability Work Group’ enabled it to accomplish greater success in the respective industry.
3 pages (750 words) Research Paper
Case Study
Prozac’s patent right was expected to expire in December 2003 (1). Even before it expires, Eli Lilly and company had to find a new successor for Prozac (7). Other pharmaceutical companies such as Barr Laboratories have been waiting for the right moment to enter the market by selling generic drugs that are similar to Prozac (i.e.
7 pages (1750 words) Case Study
Case study
Calypso was graduated from a drama school on technical theatre course. She took a job I a television industry after her education but at that time the idea came to her mind about a see-through bags with the graphics of relatives, friends or family. Initially many people asked her where they can get that type of bags what Calypso thinking.
8 pages (2000 words) Essay
No topic
Also I hate monopoly and therefore I put emphasis on diversity and variety. I am a go getter, turning every chance into an opportunity. It is also subsequently true that I offload most of my energy through sports and
1 pages (250 words) Essay
Boston Fights Drugs Individual Case Assignment 2
non-users, while the age-group 14-18 was identified as the active users and addicts, which made the assumption that younger teenagers were light drug users and older teens were heavy drug users (Rangan, 1994). This assumption is problematic because it fails to identify how
3 pages (750 words) Case Study
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email