Got a tricky question? Receive an answer from students like you! Try us!

international marketing - Essay Example

Only on StudentShare
Author : roscoe07

Summary

With every firm planning to go global given the competitiveness in the global markets, it is critical for firms to plan foreign market entry strategies which will make such firms explore foreign based customers and remain competitive over time…

Extract of sample
international marketing

Similarly, the increase in the competitiveness nature of international markets calls for improved quality and advancement in the production techniques (Ronkainen, 2005, p.97-8). The entry strategies in an international category involves making decisions on the goals and objectives of the firm, choice of the products/services, market penetration modes, and performance monitoring and control systems which are deemed appropriate for the market. After evaluating its potential, strengths, capacities, and limitations, a corporation then figures going multinational. Exploring an international market with more promising potential involves market screening of all the potential markets. The screening exercise is conducted based on economic, cultural, and political factors which have the potential of affecting operations of the firm in the foreign market (Keegan, & Schlegelmilch, 2011, p.37). Besides, geographical factors and demographic variables must be given close attention. These include location, composition of the potential target consumers (based on gender, age, income, culture, and family structures), political and economic environment (covering from legal regulations, duties and taxes, to consumer protection standards), and market characteristics. ...
Download paper

Related Essays

Understanding of culture and cultural differences as fundamental for international marketing
The researcher states that culture and cultural differences has not only impacted on the effectiveness of firms with respect to international competitiveness, but has also progressively generated negative effects regarding efficient usage of international marketing resources. Success of international firms is basically dependent on their international marketing strategies that incorporate cross-cultural intelligence aspects. Moreover, international marketing professionals continuously seek to understand global cultures and cultural differences that exist in the international specific markets…
12 pages (3012 words)
International Marketing
Examples of multinational companies are Wal-Mart Stores, Inc., Toyota Motor Corporation and Procter & Gamble Company (Doole & Lowe, 2008). International Marketing In international marketing, multinational companies may adopt either a global marketing approach or a multi-domestic marketing approach. The global marketing approach involves developing a standardized marketing plan, which is implemented with minimal modifications in both home and all international markets. An advantage of global marketing approach is the economies of scale to production and marketing activities. This standardized…
5 pages (1255 words)
International marketing
It provides the facility of discounts at Mulberry shops to its shareholders who own the 500 shares with the company (Morley 2011). The company operates on a large scale, having stores throughout the UK and across the world including Europe, Australia, and Asia. It aims at expanding its base by increasing the production of leather bags in the UK. Mulberry Handbags represent the symbol of England’s distinctiveness and style along with the lifestyle of the people of Britain. This brand is mostly preferred by ladies and is one of their best choices. The uniqueness lies in the provision of…
12 pages (3012 words)
International Marketing
It also ensures that companies market their products abroad to avoid oversaturation of domestic markets. It is also known as global marketing (Bradley 2005). It applies such policies in other countries with the aim of marketing business and its products. With the increase in the use of international marketing in the globe today, it is essential to understand it in depth. It is also necessary to understand policies that international marketing applies to. Some of the policies that this strategies uses include marketing mix, entry mode selection and others. They all aim at competing in the…
12 pages (3012 words)
International marketing
The assignment delineates from different perspectives how information technology and systems has changed the demeanour of marketing across nations, in the global arena. The paper emphasises the fact how IT has influenced marketing from strategic planning, execution and evaluation of marketing programs to decision making; information technology has brought about drastic implications for marketing personnel, specifically for those operating internationally.
14 pages (3514 words)
International marketing
In case of IM the firms looks to make their products available to the international customers. Therefore they have to deal with PESTLE factors of not only one but several other countries. Due to this factors such as tariff barriers, govt. regulations, etc. They also have to face competition from the international competitors also. But with high risk there are opportunities to earn high returns also in the form of growth, profitability, opportunity to earn economies of scale. The study looks to focus upon some of the key issue to be considered by a firm when the firm decides to enter the…
12 pages (3012 words)
international marketing
The second article is related to multinationals opening up their operations in different parts of the world, especially in the emerging markets of the economy. Discussion Article 1 The article titled “PayPal helps fuel revival at EBay” was published on October, 2012 following the announcement of the September financial results of EBay (The Wall Street Journal, 2012). The business of EBay had suffered during the first two quarters of 2012 but showed a revival in the third quarter financial results. The growth in the revenues of EBay was fuelled by the payments through PayPal. The revenue of…
4 pages (1004 words)