Global Marketing Strategy

Global Marketing Strategy Essay example
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Global Marketing Strategy Table of Contents Global Marketing Strategy 1 Table of Contents 2 Introduction 3 Theoretical framework: International business 4 Strategy for entering new markets 5 Entering through Collaboration and Partnership 5 Entering through Acquisition 6 Setting up manufacturing facilities in international locations 6 Risk and Barriers in International Business 6 Political risk 6 Cultural Risk 7 Tariff barriers 7 Currency Fluctuations 7 Default Risk 8 Overview of Bottled water market: Brazil 8 Recommendation 9 Conclusion 10 Reference 11 Brewer, T.L., 1985.


The induction and diffusion of the effects of globalization in various parts of the world has been fast forwarded in a tremendous manner by the easy availability of high speed internet connectivity in every corner of the world. The easy availability of information in the various forms of virtual media like the online media forums, social networking sites and blogs have significantly contributed to the faster dispersion of the effects related to globalization. This has brought into play, a significant and constant process of change in the macro and micro environmental factors related to the development of business opportunities in the established as well as the developing economies of the world. As a positive impact of globalization, there has been a significant increase in the opening up of economies around the world. As a result of opening up of economies of various emerging and developing countries, new markets are emerging from various corners of the globe. The steady rise in the opening up of new markets around the world is leading to a tremendous increase in competition in the global marketplace. ...
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