The Ethics of Consumers Engaging in Ethical Purchases

The Ethics of Consumers Engaging in Ethical Purchases Essay example
Masters
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Marketing
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The Ethics of Consumers Engaging in Ethical Purchases State For Whom You Are Writing This Paper I am writing this briefing paper for the prime minister as a senior government head responsible for the welfare and policies of the voters. Aims and Structure of the Paper In this briefing paper, my intention is to inform him about the ethics of consumers and customers in engaging in ethical practices and their contributions to their will in participating in conserving the environment and promoting developing countries…

Introduction

Brief Summary of the Topic Various scholars have studied consumer ethics in different perspectives. Newman (2011) studied them and explained that those consumers who try to make ethical purchases only to realize they were duped may become cynical and feel their efforts were futile. DaVinney et al. (2010) studied them in terms of consumer social behaviors while Nicholls & Opal (2005) studied the way they drive market and thus influencing fair-trade. According to Carrigan (2005), Consumer ethics are the moral principles that guide consumers in obtaining, using, and disposing of goods and services. These consumer ethics help us to understand how consumers make their judgment about products or services in questionable situations like fraud and shoplifting. The ethics helps consumers to conduct themselves in a way that help them remain in harmony with concerns of nature while not neglecting the needs and interests of their social reality and their immediate and material needs (Koslowski et al 2004). These ethics can also help consumers to avoid unhealthy products and services and those products, which might pollute the environment. ...
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