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GLOBAL MARKETING - Essay Example
Pages 12 (3012 words)
Global Marketing Contents Contents 2 Part 1 3 Counterfeit Products in Luxury Retail 3 Counterfeit as a Growing Threat to the Luxury Retail Market 3 Reasons for the Rise in Counterfeit Products in the Luxury Retail Market 5 Managerial Implications to Counter the Threat of Counterfeit Products 7 Part 2 8 Louis Vuitton 8 Marketing Activities of Louis Vuitton 9 Impact of Counterfeit Market on Louis Vuitton 9 Managerial Implications in Louis Vuitton 11 References 13 Part 1 Rise of Counterfeit Products in the Luxury Retail Market Counterfeit Products in Luxury Retail Counterfeit or fake products are storming the retail market of luxury or fashionable commodities thereby rending a threat to the grow…
This strategy employed by the counterfeiters thus happens to populate larger parts of the global market for fashionable and luxury products. However the counterfeiting activities in regards to the fashionable or luxury products are generally divided into two aspects-deceptive and non-deceptive in nature. Deceptive practices of counterfeiting are such where the purchaser is not aware that the product procured is not a branded product, rather counterfeit in nature. Replication is created as such to totally deceit the purchaser. However in the second case the purchaser becomes aware that the product procured are a counterfeit and not a real branded product. Herein the purchaser is rendered clues by the counterfeiter of the luxury or fashionable product in regards to the area from where such commodity is made available for purchasing. ...
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