GLOBAL MARKETING - Essay Example

Only on StudentShare

Extract of sample
GLOBAL MARKETING

This strategy employed by the counterfeiters thus happens to populate larger parts of the global market for fashionable and luxury products. However the counterfeiting activities in regards to the fashionable or luxury products are generally divided into two aspects-deceptive and non-deceptive in nature. Deceptive practices of counterfeiting are such where the purchaser is not aware that the product procured is not a branded product, rather counterfeit in nature. Replication is created as such to totally deceit the purchaser. However in the second case the purchaser becomes aware that the product procured are a counterfeit and not a real branded product. Herein the purchaser is rendered clues by the counterfeiter of the luxury or fashionable product in regards to the area from where such commodity is made available for purchasing. ...Show more

Summary

Global Marketing Contents Contents 2 Part 1 3 Counterfeit Products in Luxury Retail 3 Counterfeit as a Growing Threat to the Luxury Retail Market 3 Reasons for the Rise in Counterfeit Products in the Luxury Retail Market 5 Managerial Implications to Counter the Threat of Counterfeit Products 7 Part 2 8 Louis Vuitton 8 Marketing Activities of Louis Vuitton 9 Impact of Counterfeit Market on Louis Vuitton 9 Managerial Implications in Louis Vuitton 11 References 13 Part 1 Rise of Counterfeit Products in the Luxury Retail Market Counterfeit Products in Luxury Retail Counterfeit or fake products are storming the retail market of luxury or fashionable commodities thereby rending a threat to the grow…
Author : jenkinschet
Save Your Time for More Important Things
Let us write a custom essay on your topic
"GLOBAL MARKETING"
with a personal 20% discount.
Find out more

Related Essays

Global Marketing
The essay defines global marketing, explores its evolution from international marketing before differentiating between the characteristics or determinants of global and international marketing strategies. The different global marketing strategies based on the various determinants also will be studied.
10 pages (2500 words) Essay
The essentials of international marketing in the context of a UK-based firm, Directa Ltd
According to the study marketing across borders is not a streamlined process. Despite conducting extensive research on the market and the possibilities of expanding abroad, there would still be unanticipated losses that the company would have to face. However, it can be minimized by shrewd marketing measures and strong leadership.
19 pages (4750 words) Essay
global marketing
International business and global marketing have been increased a lot in recent times as a result of globalization. Domestic market is already saturated for most of the prominent companies and hence access to global market is a blessing for them. According to Dicken (2007), “Direct investment is an investment by one firm in another firm with the intention of gaining a degree of control over that firm’s operations.
12 pages (3000 words) Essay
Global Marketing
The paper has used PESTLE analysis of the targeted country in order to comprehend the influence of social, cultural and environmental factors on the corporate world. The paper has also taken into account the Porter’s 5 forces model to highlight the strength of market competition and survival strategies for the Nestle brand.
16 pages (4000 words) Essay
Global Marketing
Global Marketing Global marketing can be defined as the process of conceptualizing and then conveying a final product or service worldwide with the hopes of reaching the international marketing community (Businessdictionary). Due to the popularity and spread of the globalization movement global marketing has become more important than ever.
3 pages (750 words) Essay
Global Marketing
The emergence of the internet plays a major role in regards to providing strong lines of connectivity between the market places of the developing as well as the developed worlds. Because of this strong line of connectivity, it can be said that the flow of information between the developed as well as the developing economies has become easier and faster, thereby eradicating the challenges associated with the existence of geographical region and location specific borders and boundaries.
10 pages (2500 words) Essay
Global Marketing
In this regard, modern organisations are required to conduct adequate market research in order to perform business activities in a profitable manner. Global marketing plays an imperative role for business organisations to perform their respective operations with better opportunities relating to cultural awareness and resource availability.
6 pages (1500 words) Assignment
search engine marketing
extranet and air space communication and have enhanced cost effectiveness, more online bookings, price integrity and easy reach of targeted segments of customers (Kennedy & Hauksson, pg.67). Their major characteristics relate to speed, effectiveness and vast storage. Players
1 pages (250 words) Research Paper
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT