GLOBAL MARKETING

GLOBAL MARKETING Essay example
Masters
Essay
Marketing
Pages 12 (3012 words)
Download 0
Global Marketing Contents Contents 2 Part 1 3 Counterfeit Products in Luxury Retail 3 Counterfeit as a Growing Threat to the Luxury Retail Market 3 Reasons for the Rise in Counterfeit Products in the Luxury Retail Market 5 Managerial Implications to Counter the Threat of Counterfeit Products 7 Part 2 8 Louis Vuitton 8 Marketing Activities of Louis Vuitton 9 Impact of Counterfeit Market on Louis Vuitton 9 Managerial Implications in Louis Vuitton 11 References 13 Part 1 Rise of Counterfeit Products in the Luxury Retail Market Counterfeit Products in Luxury Retail Counterfeit or fake products are storming the retail market of luxury or fashionable commodities thereby rending a threat to the grow…

Introduction

This strategy employed by the counterfeiters thus happens to populate larger parts of the global market for fashionable and luxury products. However the counterfeiting activities in regards to the fashionable or luxury products are generally divided into two aspects-deceptive and non-deceptive in nature. Deceptive practices of counterfeiting are such where the purchaser is not aware that the product procured is not a branded product, rather counterfeit in nature. Replication is created as such to totally deceit the purchaser. However in the second case the purchaser becomes aware that the product procured are a counterfeit and not a real branded product. Herein the purchaser is rendered clues by the counterfeiter of the luxury or fashionable product in regards to the area from where such commodity is made available for purchasing. ...
Download paper
Not exactly what you need?

Related papers

Global Marketing
The essay defines global marketing, explores its evolution from international marketing before differentiating between the characteristics or determinants of global and international marketing strategies. The different global marketing strategies based on the various determinants will be studied while understanding the impact of global marketing in the European Union (EU) and Asia-Pacific regions.…
Global Marketing
This tends to highlight the role globalization is playing in the contemporary business arena. In order to comprehend the processes underlying and factors influencing global marketing, one needs to gain an insight into the operational dynamics of marketing on an international level. Moreover, marketing across borders is not limited to the domain of multinational organizations, as was conventional…
global marketing
Foreign direct investment is simply direct investments across national boundaries” (Dicken, 2007, p.36). Earlier, countries were bit reluctant in welcoming foreign direct investment because of the concerns about the negative impacts upon domestic firms caused by the intrusion of foreign firms. However, world has realised that these concerns are nothing in front of the huge benefits and…
Global Marketing
Introduction The changing trends of the corporate world and effects of globalization have drastically changed the traditional ways of marketing and brand representation of a company. The term Global Marketing has become very familiar in the last few decades which explain that one great way of enlarging company’s sale is by expanding the brand globally. Gillespie, Jeannet, & Hennessey (2011)…
Global Marketing
Many multinational corporations target customers from different parts of the world. It is imperative for marketers to customize their advertising efforts depending on the global market they are targeting. People from Europe have different taste than American customers. Global marketing has increased in popularity during the 21st century. Marketers today are using a wide variety of tools and…
Global Marketing
Because of this free flow of information, it has to be said that there has been a tremendous rise of competition in the global market place. As of the recent times, many companies are focusing on entering many new markets for the purpose of clocking significant business growth opportunities. It has to be said that this particular project discusses about the internationally acclaimed ethical…
Global Marketing
Culture is recognised to be an essential factor which imposes considerable impact upon the entire performance of the organisations (Lee & Carter, 2009; Bardhan & et. al., 2006). Culture is recognised to be an essential element on the basis of which the different magnitudes of human behaviour are determined. Culture comprises different elements that include belief, morals, knowledge, art and…