Managing Strategic Marketing Malaysian company PROTON

Managing Strategic Marketing Malaysian company PROTON Essay example
Masters
Essay
Marketing
Pages 14 (3514 words)
Download 0
The paper compares the marketing mix used by PROTON and its top competitor in order to find the areas in which PROTON needs to improve its marketing mix. Based on the comparison, some key improvements are suggested to the company to make it compete effectively with its top competitor…

Introduction

Marketing mix is one of the core components of a marketing plan. This paper describes how PROTON, a car Malaysian car manufacturing company, can improve its marketing mix to evaluate the success of the marketing plan.

Before going into the details of the marketing mix, let us get to know what a marketing plan actually is in order to get a better understanding of marketing mix. A marketing plan is a well-designed strategy to advertising a product or to create awareness of a company’s products and services among the customers. A properly designed marketing plan not only includes defining marketing goals and objectives of a company but also includes the strategies and tactics to achieve the marketing goals. Implementing an effective marketing plan and taking steps to monitor the performance of the plan are very important for any manufacturing company. Marketing mix is one of the main tools used by the managers of a company to monitor and control the working of the marketing plan. Marketing mix is one of the core components of a marketing plan. A marketing mix includes proper set of tools and guidelines which a company can use to market its products and services in the market. Managers make use of marketing mix to evaluate the success of the marketing plan of their products. The assessment or evaluation makes the managers know whether the marketing plan is appropriate for the product or it needs to be changed. ...
Download paper
Not exactly what you need?

Related papers

Strategic Marketing
Figure 1: Effectiveness of analysis tools (Source: Ferrell, Hartline, 2008, p. 119) Of the four elements of the SWOT analysis Strength is the most effective element which is needed to be evaluated by the company. Identifying the strength of the firm gives better understanding of the market scenario in accordance to the company’s position. With more strong position in the market the company will…
Strategic Marketing Management
Thus, it is important for a firm to characterize by the advantages made obtainable for the customer. After building the significance for the firm’s customers, it is then given the right to confine a part of it with the help of pricing. In order to sustain as a feasible establishment, it is necessary for the firm to keep on the practice of building and confining value with time. Inside this…
Strategic Marketing
In addition to this the company would specifically target the youth and middle age individuals falling under the age bracket of 18-45 under its list of targeted customers. The choice of the target market assumes significance considering the fact that products like chewing gum are especially popular with the youth and middle aged individuals. The chosen market segment for the new product is also…
strategic marketing management
Sony, a leading firm in the rapidly changing digital appliance industry has continued to explore and establish new markets globally. In addition, the corporation has been dealing with customer electronics from the time the World War II ended. The company with their wide experience and participation in the global market for long, it has enabled the company to grow and become the global company and…
Strategic marketing management
This has been of great help in improving the reputation that the company has had in the market especially after the major recall of vehicles in 2010. The second principle that the company has put in place in the United Kingdom market is a functional business structure whereby the company has put in place different measures that will help in meeting the needs of the consumers (Chaston 2009). Some…
Strategic Marketing (StarHub Internet)
But, in the era of the 21st century focusing on one method of marketing is considered as equivalent to committing organizational suicide and therefore, modern businesses are forced to use a bunch of marketing techniques in order to stay in the business (Fahy and Smithee 1999). Moreover, marketing and advertisement is away from the noble concept of ethics and righteousness (Robin and Reidenbach…
Strategic Marketing
It is a democratic country which ensures that the tourism industry enjoys stability and hence the hotel industry will also get benefitted. India has a specific ministry called tourism ministry which formulates strategies to enhance the tourism sector in India. Indian government charges huge amount of taxes from the luxury hotels which will have a huge impact as political scenario changes. The…