Louis Vuitton/Ritz Carlton/Amazon Case Study - Assignment Example

Only on StudentShare

Extract of sample
Louis Vuitton/Ritz Carlton/Amazon Case Study

As what the statement goes: A logo has the same value as the brand it represents (“Louis Vuitton|Truth,” 2010, para. 6). The value of the logo when it comes to branding should be partnered with creativity and innovation. Hence, it may be a challenge to stay fresh in the luxurious fashion industry for Louis Vuitton, the company never failed to promote its brand by giving the best quality product they can offer to the customers. Louis Vuitton has always been a cash-stuffed suitcase that never loses its cachet by creating the best flawless products using the best leather (“LVMH: The Empire of Desire,” 2012, para.14). Further, it markets them gently but with dexterity. Though Louis Vuitton brand shows fear of the customers changing preference, the firm shows maturity in handling it by launching Louis Vuitton’s own scent (“LVMH: The Empire of Desire,” 2012, para. 14). Spreading the brand to different industries like soft luxury which includes leather and accessories, hard luxury which includes watches and jewelry, and even champagne, as well as cognac can make the brand remain fresh and continue growing to different markets at the same time remain its cachet. 2. ...Show more

Summary

Louis Vuitton Case Study 1. How does an exclusive brand such as LV grow and stay fresh while retaining its cachet? Branding for Louis Vuitton is one of the major strategic marketing strategies they used to attract high-end customers. Since Louis Vuitton brand is known to be the world’s legendary luxury brand in terms of fashion, their strategy to stay fresh, at the same time, retain its cachet is very essential to the company itself…
Author : dooleyverona
Save Your Time for More Important Things
Let us write or edit the assignment on your topic
"Louis Vuitton/Ritz Carlton/Amazon Case Study"
with a personal 20% discount.
Grab the best paper

Related Essays

Amazon
Amazon is one of those companies that were launched prior to the so called internet bubble and it has been able to maintain its position till today. The brand name of the company is the biggest asset the company has got. It is extremely famous in the internet circles and the young generation is completely aware of the brand name of Amazon.
12 pages (3000 words) Essay
Market Louis Vuitton on Social Network
Established in 1854, the brand Louis Vuitton was opened by designer Louis Vuitton who entered the art circle by making travel accessories but soon began exploring the industry of fashion, which lead him to make his mark as a premium fashion brand. However, LV is still known for its premium handbags and luggage collection.
11 pages (2750 words) Essay
Louis Vuitton Japan
It is estimated that Japan consumes close to 30 per cent luxury goods, which is twice the percentage consumed by Europe and America. Therefore, this is another factor, which has contributed to many companies struggling to establish their market and brands in Japan.
4 pages (1000 words) Essay
The marketing strategies of louis vuitton
Louis Vuitton motivates its employees through what can be considered as social drivers, namely: recognition, opportunities for advancement, and the fostering of the feeling of belonging to a family. The company puts a lot of emphasis on awards and celebrations and, if one were to walk into any Louis Vuitton store in the world, one would be able to notice that its employees are highly motivated in their work and that they serve the customers to their satisfaction.
8 pages (2000 words) Research Paper
Case Study
Prozac’s patent right was expected to expire in December 2003 (1). Even before it expires, Eli Lilly and company had to find a new successor for Prozac (7). Other pharmaceutical companies such as Barr Laboratories have been waiting for the right moment to enter the market by selling generic drugs that are similar to Prozac (i.e.
7 pages (1750 words) Case Study
Case study
Calypso was graduated from a drama school on technical theatre course. She took a job I a television industry after her education but at that time the idea came to her mind about a see-through bags with the graphics of relatives, friends or family. Initially many people asked her where they can get that type of bags what Calypso thinking.
8 pages (2000 words) Essay
Louis Vuitton
Japan has boasted of being Louis Vuitton’s most profitable market, and after the economic downturn, Louis Vuitton had to adapt to the Japanese market to allow it to sustain its consumer market. The iconic brand is considered French, but over the past decade, Japan has demonstrated its love and passion for its products (Feroul & Paul 2010, p.
4 pages (1000 words) Assignment
Promotional Analysis
In addition, the store has a collection of fragrance thus enabling it to meet the higher demand for the oil. Various perfumes are of different notes that give it its stand smell. There are different characteristics of each family: citrus, floral, oriental, and woody. The
8 pages (2000 words) Research Paper
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT