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Louis Vuitton/Ritz Carlton/Amazon Case Study - Assignment Example

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Louis Vuitton/Ritz Carlton/Amazon Case Study

As what the statement goes: A logo has the same value as the brand it represents (“Louis Vuitton|Truth,” 2010, para. 6). The value of the logo when it comes to branding should be partnered with creativity and innovation. Hence, it may be a challenge to stay fresh in the luxurious fashion industry for Louis Vuitton, the company never failed to promote its brand by giving the best quality product they can offer to the customers. Louis Vuitton has always been a cash-stuffed suitcase that never loses its cachet by creating the best flawless products using the best leather (“LVMH: The Empire of Desire,” 2012, para.14). Further, it markets them gently but with dexterity. Though Louis Vuitton brand shows fear of the customers changing preference, the firm shows maturity in handling it by launching Louis Vuitton’s own scent (“LVMH: The Empire of Desire,” 2012, para. 14). Spreading the brand to different industries like soft luxury which includes leather and accessories, hard luxury which includes watches and jewelry, and even champagne, as well as cognac can make the brand remain fresh and continue growing to different markets at the same time remain its cachet. 2. Is the counterfeiting of LV always a negative? Are there any circumstances where it can be seen as having some positive aspects? At one point, counterfeiting LV brands can damage the brand’s reputation, as well as can cause decrease of loyal consumers that the brand has (Robles, 2012). Obviously, brand’s reputation is valuable especially in the luxury fashion industry where trademarks and brands showed the difference of Fashion Company among the rest. Same goes with Louis Vuitton, counterfeiting is a very serious issue to deal with. On the other hand, Qian (2011) stated that counterfeiting can also be seen as positive for it promotes brand awareness to the customers and even promotes advertisements (p. 5). Thus, it can result to increase sales of the original product because it somehow urges the customers to buy the original ones (Qian, 2011, p. 5). References Louis Vuitton|Truth in the Telling. (2010). [Web log post]. Retrieved from http://www.girvin.com/blog/?p=5634 LVMH: The Empire of Desire. (2012). Retrieved from http://www.economist.com/node/21556270 Qian, Y. (2011). Counterfeiters: Foes or friends? Retrieved from http://www.nber.org/papers/w16785.pdf?new_window=1 Robles, M. (2012, November 14). Counterfeiting in the fashion industry. Fashionbi. Retrieved from http://www.fashionbi.com/newspaper/counterfeiting-in-the-fashion-industry Ritz-Carlton Case Study 1. How does The Ritz-Carlton match up to competitive hotels? What are the key differences? Human innovation as what Seidman (2011) stated that The Ritz-Carlton applied to match up to competitive hotels. According to Seidman (2011), innovating to human variables is one of the reasons why The Ritz-Carlton differs from other hotels. Ritz-Carlton hotel cultivates the behavioral preferences of their customers so that they can sustain competitive advantage against their competitors. They want their employees to build a customer relationship on their own ways. They can develop a customer relationship by means of giving quick resolutions and even attending to simple opportunities that can please the customer. Ritz-Carlton diff ...Show more

Summary

Louis Vuitton Case Study 1. How does an exclusive brand such as LV grow and stay fresh while retaining its cachet? Branding for Louis Vuitton is one of the major strategic marketing strategies they used to attract high-end customers. Since Louis Vuitton brand is known to be the world’s legendary luxury brand in terms of fashion, their strategy to stay fresh, at the same time, retain its cachet is very essential to the company itself…
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