Extended Self and Consumerism

Extended Self and Consumerism Essay example
Masters
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Marketing
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Extended Self and Consumerism
We live in the age of conspicuous consumption. That is why it is difficult to make a decision whether there is a limit between a human desire to get a product or not. How far can we reach when we want something?…

Introduction

For example, some of us are focused on personal comfort and buy cars; some other people want to collect money or some trifles to satisfy their aesthetic desires, needs and wants. It is possible to claim that Oscar Wilde's main characters were often considered about their appearance to the greatest extent. These ideas are relevant to the modern context, because they underline that people appreciate their appearance and buy the objects of art, luxury or jewelry just to look good. In other words, people create their own images by means of different products and objects. To correlate the principles of consumerism with our daily behaviors in the market, it is necessary to have a strong theoretical background and up-to-date empirical material. The works by Belk (1988) and Goffman (1990) are illustrated by blogs of the consumers in the Internet. Consumerism and Blogs Belk claims that "if involuntary loss of possessions causes a loss of self, one of the primary reactions following such loss should be an attempt at self-restoration. This phenomenon has been observed in psychoanalysis and has led to the hypothesis that, along with body loss, object loss is the fountainhead of creativity" (Belk, 1988). Therefore, we can claim that the things we own reflect our inner stability. ...
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