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Student’s Name Course Name Instructor’s Name Date PepsiCo Inc Marketing Concepts and Strategy Marketing is a crucial aspect of every company’s business strategies, and every marketer strives to reach out to customers in product markets by creating customer value and strong customer relationships (Kotler and Armstrong 36).
All these activities, from a marketing perspective, enable businesses to attract a market share, run profitably and sustainably. This paper examines the marketing concepts and subjects of marketing strategy that are presented and explained in a documentary program, CNBC special research/analysis on the company PepsiCo, which is headquartered in Purchase, New York, PepsiCo Inc is an American multinational company that produces markets and distributes grain-based snack foods and beverages. Like all businesses, PepsiCo has to gain a share of the highly competitive market, make profits, and create consumer value; however, this is not an easy feat to achieve without strategic marketing concepts and marketing strategies. The first marketing concept inherent in PepsiCo’s marketing strategy is the creation of healthy foods and drinks in response to the rise in global health issues, such as obesity (“Pepsi Documentary Part 1”). PepsiCo aims to produce snacks and beverages with low calorie, sugar, and salt, a challenging marketing strategy that is slowly transforming the scarcely known nondescript company into a leading global beverage and snacks company. ...
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