The global fast-food industry can be considered as one of the fastest growing segments. The discussion assesses the potential marketing strategies which could be beneficial for the struggling franchises in order to successfully compete with the leading fast-food organisations…
sations are highly focused on executing exceptional marketing strategies concerning their diverse range of fast-food products to a large number of global consumers (Christian & Gereffi, 2010). Based in a similar context, Hooley Graham (2008) further observed that the emerging competition among the leading fast-food chain retailers has been a consequence of the extensive marketing activities performed by the global organisations. Moreover, the fast-food retail organisations have also exhibited a trend to incorporate different exceptional marketing strategies by promoting authentic as well as contemporary culinary innovation, cultural tastes, desires as well as demands of the local communities where they operate in the international context (Hooley Graham, 2008). In the similar context, Lichtenberg (2012) has also stated that the global fast-food industry has been playing a crucial role in channelising the effective of internationalisation in various economies, especially, the developing economies by accomplishing a rapid expansion in the various international markets. The organisations have also been implementing extensive expansion initiatives allowing franchises in different nations. The franchise units of the leading fast-food brands have been considerably focused on identifying the tastes and preferences of the local consumers executing effective strategies of delivering products to the customer as per their expectations (Lichtenberg, 2012). On the contrary, brands which are observed to be struggling in the global fast-food chain tend to focus extensively on the authentic culinary culture of the local community. These growing brands are also observed to be significantly influenced by the local or regional as well as state-level laws along with the socio-cultural...
This essay approves that according to the present day context, the leading fast-food organisations tend to follow the emerging trend of global fast-food markets through executing various complex marketing strategies. The rapid expansion of the business units into different business locations is also a widely used marketing strategy for the global fast-food marketers. With this concern, the globally reputed fast-food chains have been focusing on increasing their business units through franchisees, in particular into different markets which has certainly enabled these brands to achieve larger market share as well as gain competitive advantages in the growing fast-food industry
This report makes a conclusion that the demand for fast-food companies has substantially increased in the market segments worldwide where not only children but young people also are observed to decipher their incessantly increasing preferences for fast-food products. It is in this context that the increased demand for fast-food products has intensified the market competition among fast-food companies. In this perspective, fast-food companies are required to adopt enhanced marketing strategies with the objective of improving their performances substantially as well as to acquire a better competitive market position and thus obtain the benefits of sustainable growth. These marketing strategies shall also enable the struggling fast-food franchises in building better brand image within the targeted market segments and therefore obtain competitive benefits over its other existing rivals ...
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The information included in this analysis is primarily based on studies and literature relating to fast fashion and supply chain management, as well as the theories and strategies involved in supply chain management. In particular, the theories being referred are traditional supply chain, quick response, and the agile supply chain -- theories that are considered relevant to the fashion industry.
The report would talk about the strategies adopted by AlBaik and a literature review on the chain of restaurants. The report aims to find out the reason for not going global despite of the huge success in Saudi Arabia and in some cities of Saudi Arabia. Thus the aim of the research is to focus on analysing their business strategy and researching the reasons as to why they are not international.
The firms are becoming part of global marketing willingly and also unwillingly. The companies are affected but the global economic political conditions which drive them to conduct their operation international (Czinkota & Ronkainen, 2007, p.10).
Consumers have different perceptions towards food safety. Consumers’ perceptions of food safety have been changing over the years. This change is attributed to many factors including information, changes in income, demographic changes, and food safety policies among others.
Implications of branding strategies and their influence on consumer behaviour are also examined. International marketing environment International marketing is “marketing in an internationally competitive environment, whether the market is home or foreign” (Cherunimal, 2010, p.1).
In order to be successful in their business, localization strategies therefore need to encourage indigenization, reduce import content in the products and increase employment in the society benefiting commercial and economic developments of the respective countries.
In this regard, diet has been enjoying significance, and this literature review is an attempt in the similar aspect that will include efforts of the researcher to identify different resources and studies that revolve around different aspects of dietary habits, healthy diet, and their impact on different facets of human life.
This feature of marketing strategy has made many organizations opt to use social media as their marketing tool. Social media provides the most comfortable and appealing platform for marketing than any other medium (Kincy, 2011). In explaining the significance of the social media, Hargadon & Douglas (2001) also point out that social media makes it easy for consumer to realize their need, access available options and receive customer service.
in the fast food services are highly automated. In the year 2000 consumers spent 110 billion US dollars on fast foods. According to the National Restaurant Association the 2006 forecast consumer spending will amount to 142 billion US dollars.
Competitors in the American fast food market include Wendy's, Jack in the Box, Pizza Hut, Tacos Bell, Kentucky Fried Chicken, Long John Silver's.