Gillete/ Starbucks Case Study

Gillete/ Starbucks Case Study Book Report/Review example
Undergraduate
Book Report/Review
Marketing
Pages 4 (1004 words)
Download 0
Gillette Case Study 1. Gillette has successfully convinced the world that “more is better” in terms of number of blades and other razor features. Why has that worked in the past? What’s next? Gillette convinced the world with the message ‘more is better’ because they have already built a brand image out of that message…

Introduction

However, Gillette knows how to build the brand in a way that the customers will prefer durable razor than the disposable ones. Aside from that, the consistency of providing quality product also came in with their consistency message during ads. Like for instance, the commercial with Derek Jeter, Tiger Woods, and Roger Federer with the message “even in sports, five is better than three” (Tran, 2012). Hence, the consistent message is there. In relation, one of the possible next innovation for Gillette would be a razor that is solely for women. Thus, it would be another marketing strategy for them to cater another market, which is also known to be users of razors-the women. 2. Some of Gillette’s spokespeople such as Tiger Woods have run into controversy after becoming endorsers for the brand. Does this hurt Gillette’s brand equity or marketing message? Explain. Yes. Gillette has been known to be consistent when it comes to their brand image. In relation, the controversy of Tiger Woods, which is one of their spokespeople, will affect the marketing message that they convey to their market. Further, the endorser’s name is valuable to any product as a brand since it reflects to the market the consistency of the brand promise (Cavanaugh & Crook, 2010). ...
Download paper
Not exactly what you need?

Related papers

Starbucks Case Study
The location for the first store was, in Seattle in the “touristy Pikes Place Market”. The name of the store was Starbucks Coffee, Tea and Spice. The setting of the store was to quote the website “modest, hand-built nautical fixtures”. On one wall was filled with whole bean coffees while another had shelves of coffee products. Peet owned a store called Peet’s Coffee and Tea. It was in…
Starbucks' Strategy andInternal Initiatives to Returnto Profitable Growth (case study)
On top of this, Schultz added cold coffee drinks, coffee related equipment and accessories, a compact disc line, espresso beverages, and food into the menu in various retail stores. Starbucks also seeks to make the company a comfortable and a great place to work. This maintains employee satisfaction at Starbucks, which is done via offering its staff competitive wages, as well as benefits packages…
starbucks
The next portion of the essay will describe theoretical background of marketing concepts. Marketing Concepts Research scholars such as Burrow (2011), Sandhusen (2000), and Mercer (1996) have stated that organizations need to decide marketing strategy in terms of marketing mix, segmentation and target market, in order to become successful in competitive business environment. Kotler et al (2009)…
Foreign market entry and its implication (Starbucks case study)
In particular, the paper looks at Joint Ventures as an example of the company’s market entry into Spain, and its marketing implications. Generally, the company applies market entry modes and marketing mix to build its brand appeal as well as create a unique product appeal and customer loyalty. These choices have long-term implications in the success of the company. Introduction/Company…
Starbucks
Furthermore, the report provides a discussion of the marketing mix and possible strategies that should be employed in order to ensure that the launch of a new organic product line by Starbucks in the UK is successful. Table of Contents Executive Summary 2 1.Introduction 3 2. Situation Analysis 4 2.1 PESTLE Analysis 5 The rise of health conscious consumers in the UK means that the organic food…
STARBUCKS
10 Evaluation of the Effectiveness of the Investment 10 Conclusion 12 References 13 Bibliography 15 Introduction In 1971, Jerry Baldwin, Gordon Bowker and Zev Siegal start up a coffee store in Washington in the heart of Seattle’s Pike marketplace. During 1987, Mr. Schultz purchased the store and started expansion of the business outside the Pacific Northwest and Chicago. In 1993 Starbucks…
Starbucks
Other countries where Starbucks has opened several stores include Canada, where it operates 1,248 and Japan where Starbucks has 965 stores (Garza par. 1). Industry Starbuck Corporation deals with the sales of drip brewed coffee, hot drinks of espresso, coffee beans, hot and cold drinks, sandwiches, salads, sweet pastries, Panini, snacks and other items such as tumblers and mugs. In addition,…