Enterprise

Enterprise Essay example
Masters
Essay
Marketing
Pages 6 (1506 words)
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Name: Student number: Email Address: Word Count for Task 1 and 2: 1,828 words Task 1 1. Business Model Canvas for Sotify.com Key partners Key Activities Value Proportions Customer Relationship Customer Segments Rightholders Value proposition Advertising Access to music via streaming and download service Advertizing Free drivers paid Automated online relationships 3rd party APIs Communities Advertisers Key Resources Channels Royalties to the shareholder Salaries Bandwidth costs Global Music fans Core Structure Revenue Streams This business operates on a multi-sided platform…

Introduction

Customer Segments Spotify.com operates on a multi-sided platform business model. This is because there is one customer segment supported by advertisers who are the main users. The unit serves two customer groups who are co-existent. Blecker (2012) affirms that they have a symbiotic kind of a relationship whereby Spotify.com offers a proposition for them both. For the user, their main expectation is to get some spectacular music to listen to and an out of this world musical experience. The advertiser is always looking out for an audience to promote the product. This is spotify.com offers to the broad consumer base at no cost whatsoever. b. Company’s value proposition According to Clark, Osterwalder, & Pigneur (2012), Spotify.com’s value propositions are advertising for those who want to know about the nature of the business. For those who want to access the music freely can get free unautomated access to the music via downloadable links that are offered at no cost whatsoever. ...
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