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Enterprise - Essay Example

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Enterprise

Customer Segments Spotify.com operates on a multi-sided platform business model. This is because there is one customer segment supported by advertisers who are the main users. The unit serves two customer groups who are co-existent. Blecker (2012) affirms that they have a symbiotic kind of a relationship whereby Spotify.com offers a proposition for them both. For the user, their main expectation is to get some spectacular music to listen to and an out of this world musical experience. The advertiser is always looking out for an audience to promote the product. This is spotify.com offers to the broad consumer base at no cost whatsoever. b. Company’s value proposition According to Clark, Osterwalder, & Pigneur (2012), Spotify.com’s value propositions are advertising for those who want to know about the nature of the business. For those who want to access the music freely can get free unautomated access to the music via downloadable links that are offered at no cost whatsoever. ...
They subscribe to the downloadable music services hence acting as the main source of revenue for the company. The website and the social media i.e. facebook and twitter are also used for internet marketing. Facebook works best as the company boast a whopping 1,000,000 fans. Facebook usually reaches the explicit core of the youths who comprise our largest customer base (Porterfield, Khare, & Vahl 2011). This s being integrated with customer routines by awarding the highest subscribing consumers through paying for their monthly subscriptions. d. Customer Relationships According to Dunford (2011), spotify.com customer relationship mainly comprise of the online communities since they are the ones who use the service more than any other community does. 3rd party Programmers, which include marketing companies, also make a segment of the customer relationship. These marketing companies are accessed online since we have automated online relationships whereby the music may be accessed globally. The customers make subscriptions to our music where subscriptions cost vary depending on the high and low seasons of the business. Conversely, the cost for the service depends on the amount that was used for advertising, bandwidth, plus the salaries and royalties. e. Revenue streams Hesselbach and Hermann (2011) said that the revenue streams in from advertising fees, subscription fees for the pc, and subscriptions for the pc and mobile. The customers are able to pay for their monthly subscription fees through credit cards and PayPal. For the annual subscribers, we offer them a twenty percent discount. This revenue streams significantly foot salaries, advertising costs, bandwidth fees and the royalties to the right holders. f. Key Resources According to ...Show more

Summary

Name: Student number: Email Address: Word Count for Task 1 and 2: 1,828 words Task 1 1. Business Model Canvas for Sotify.com Key partners Key Activities Value Proportions Customer Relationship Customer Segments Rightholders Value proposition Advertising Access to music via streaming and download service Advertizing Free drivers paid Automated online relationships 3rd party APIs Communities Advertisers Key Resources Channels Royalties to the shareholder Salaries Bandwidth costs Global Music fans Core Structure Revenue Streams This business operates on a multi-sided platform…
Author : evie74
Enterprise essay example
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