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Essay example - Google

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Google Essay example
Masters
Essay
Marketing
Pages 4 (1004 words)
This paper is about Google search engine. Google is making use of all those essentials that a company requires to be on the top position in the field of search engine for a long time. It is very efficient, fast, and makes use of latest information technology resources to provide top class services to users…

Extract of sample

This paper describes the Google search engine and tells more about Google Inc. The company started from nearly 2 million websites in its database in 1998, which grew up to a trillion websites just after twelve years showing the speed of the growth of this search engine. No other search engine has shown such a rapid increase in its website database as yet which is one of the many signs for Google to remain the market leader at least for the next decade. Another noticeable point is that the interface of the Google search engine is very user-friendly. Users can find their required web pages using customized setting. If a user wants to find some book, he/she can search that book using ‘Google Books’ search. Similarly, if a user wants to find a scholarly journal, he/she can search it using ‘Google Scholar’ search.
Google also makes use of rating mechanism, which helps in retrieving the most relevant websites. Other search engines can hardly differentiate between the relevant and irrelevant web pages because of which they generate all those websites in which the key words exist regardless of their relevance. On the other hand, Google makes use of rank-ordering system, which puts the most relevant websites at the top positions. Google does not rank pages on the basis amount of information that they contain about any particular topic, rather it ranks pages based on the amount of relevant data or information. This feature also distinguishes Google from other search engines and points towards Google’s dominance in internet search over the next decade. ...
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