The research could be casual, descriptive or exploratory in nature according to the needs of the organization. After the analysis is done the organization can move on to developing a viable, long term strategy for the organizations’ marketing efforts. The main focus of the strategy is to allow for segmentation and targeting of the desired customer base and deciding on the value proposition that they would be offered in return for becoming their customers. The basic challenge of strategic marketing is, therefore, to manage marketing intricacy, customer and stakeholder expectations and to reconcile with the effects of a varying atmosphere in the context of certain resource availabilities. Strategic Marketing enthusiasts often adopt management concepts to their unique needs. As the basic purpose of both management and marketing is to explore the relationships an industry or organization has with its environment, some of the widely used management tools and frameworks have been adopted for the marketing process. These would include the industry analysis techniques of Porter and the portfolio matrices (Fahy, Smithee, 1999, p1). ...Show more
The effect of Technology on Strategic Marketing Management The Marketing strategy of an organization is what allows it to focus its limited resources to capture its desired target market while countering and taking advantage of its internal and external environment…
In order to sustain as a feasible establishment, it is necessary for the firm to keep on the practice of building and confining value with time. Inside this structure, the plan through which the value is built on a consistent basis is known as the Marketing Strategy of the specific firm.
esearch paper is concerned with the study of strategic operations of Cafe de Coral which is a group of fast food restaurant. Chains of fast food restaurants are owned as well as operated by Cafe de Coral. The fast food group consists of various brands such as The Spaghetti House, Oliver’s Super Sandwiches, Cafe de Coral, Ah Yee Leng Tong and many others.
In addition, the company began the use of promotions in a bid to understanding the needs of the consumers in this market. The relationship that is built between the company and the consumers is basically based on the quality of products that are brought into the market with the company assuring the consumers of the best quality of products at reasonable prices (Hulbert 2007).
Being able to tap this market will help Samsung to be able to increase its market and also to have a good market where it can use price skimming. This will however require planning so as to mitigate various market entry obstacles. Introduction Situation analysis Mission statement Samsung has its mission very well defined which says that Samsung “will devote our talent and technology to creating superior products” In this regard, Samsung will endeavour to always deliver the best products by harnessing its talent and experience to develop the best products for consumers.
The flexibility of portfolio analysis tools enables managers to apply it to products, brands, and strategic business units. It should be noted that portfolio analysis aids a company in achieving main goals-maintain a balance portfolio and develop sustainable competitive advantage.
A number of the research and studies have specifically linked customer perceived value in the search for new approaches to develop and sustain superior competitive advantage by business organizations who want to survive and take advantage of the highly globalized trade
Some of these can be possessed (e.g. apparatus, machinery and plant, trademarks, retail outlets) while different assets can be acquired through associations, joint wanders or just supplier courses of action with
The author states that strategic marketing involves setting up of mission, good market research and identification of the marketing objectives the organisation wishes to attain. Strategic marketing is a key component that greatly supports the corporate strategy, identifying an important factor that best suits it.
15 pages (3750 words)Essay
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