Strategic Analysis of Apple

Strategic Analysis of Apple Essay example
Masters
Essay
Marketing
Pages 8 (2008 words)
Download 1
Apple Computer, Inc., commonly known as Apple Inc., is a US based multinational company involved in manufacturing and marketing of several consumer electronic products. …

Introduction

The company is also the second largest publicly traded company in terms of market capitalization. As of 2012, the company had 394 retail stores spread throughout the world (Apple Store, 2012). The total revenue of the company for the financial year 2011-12 is $156.508 billion and the net income was $ 41.733 billion. The current employee strength of the company is around 72,800 people and has presence in many parts of the world (Golson, 2012). Some of the competitors of the company are Samsung, Nokia, LG, and Motorola among the others (NASDAQ, 2012; Gallo, 2012).
This report will analyse the issues Apple is currently facing and also how the company is dealing with it. It will be divided into 5 sections; the first and second section will cover the external and internal analysis of the company. The third and fourth section will shed light on the challenges faced by the company and how they are dealing with it. Finally, the last section will conclude the project.
Part I – External analysis
The external analysis of a company is about analysing the external business environment of a company (Monczka, 2000). In order analyse the same, the report will use PEST analysis and Porter’s five forces analysis.
PEST Analysis
Political factors: - The technology businesses remain highly dependent upon the political scenario of a country. Moreover, it also needs to depend on the rules and regulations of the operating country. However, the government of USA has always encouraged products which are innovative and trendy. Moreover, the political scenario of the country is highly stable which provides an opportunity for the company to further develop its R&D infrastructure and come up with innovative products.
...
Download paper
Not exactly what you need?

Related papers

Apple Marketing Strategy analysis
Steve Jobs and Steve Wozniak started the company with an aim to manufacture and sell personal computers. As a result of this effort, Apple-1 was introduced during 1976 and Apple afterward continued to build upon its technical superiority and was able to expand its overall range of products. Leadership & Culture Over the period of time, Apple remained under the control of different CEOs however;…
Apple
Due to this reason, tablets with the facility of mobile have appeared as perfect product which can satisfy the demand of customers (Infinite Research, n.d.). The smartphone and tablet PC industry is characterised by creativity, dependability and expandability. Smartphone and tablets are highly innovative products with trendy features where numerous factors can inspire the demand of this industry…
Apple Stock Analysis Project
A projection of its future earnings will be made taking into account factors that affect these earnings, for example, corporate performance, the economic or political environment the company operates in and the performance of the stock within the market. The projection will look at the company’s earnings for the next three years using the last 3-4 years as a base for computation. Review of the…
SWOT analysis on Apple company
SWOT Analysis Strength Apple has been known for its innovation strategy and is one of the most successful companies. The company is known for its innovation, its unique ability to design and develop the company’s operating systems. The strength of the company lies in providing the customers with new product and solutions with a superior ease of use. The company investment in the research and…
Apple Inc. Business Analysis
The reasons of investing as mutual fund manager in Apple are given, and the paper concludes with a summary of the business analysis. Apple Inc. Business Analysis. Company Background. Apple was incorporated in California in 1977. Apple Inc. and its subsidiaries develop, manufactures and sells its products including personal computers, media devices, mobiles, and digital music players. The Company…
Company Analysis: Apple
Apple has a sturdy international presence; Apple operates over three hundred stores in eleven nations and has online stores where its highly diversified products are traded (Abraham, 2012). According to Martin (2010), Apple has the strongest brands in the global industry of the information and communication technology. These brands consist of the iPod, iPad, iPhone, and Macintosh line of computers…
Critically evaluate how the recent recession has been affecting strategic marketing management practices of Apple
By 1980 as the sales of the company were experiencing a high the company also grew considerably in size, by the time the Apple III was launched, the company employed several thousand people and was conducting international business (apple-history, 2013). Lisa and Macintosh are hall mark products of the Apple Company. During the 1980’s the Mac II gave the windows a really tough time, taking it to…