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The Mind of the Customer - Essay Example

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The Mind of the Customer

According to the discussion it is important for marketers to understand the interaction of these factors and use them to design promotional strategies that will influence the beliefs and attitudes of consumers to consume a product. In effect, this will motivate consumers to change their perception towards commodities based on the knowledge provided by marketers.From this paper it is clear that it is important to point out that these factors affect the attention of an individual towards a product with the process of decision-making about a product reflective on the emotions and feelings of an individual based on these characteristics. For this reason, it is instructive to point out that marketers should be aware of the personal factors that affect the decision-making of a consumer to the product being marketed. Hence, marketers should ask questions such as “who was buying the product” and “what was their age, income, education level, and social status” in order to develop a marketing approach that was best suited to their target clientele. Psychological and personal factors are internal factors that affect a consumers’ decision-making process. On the other hand, there are external factors that affect a consumer’s decision-making process. In line with this, these factors include social factors that include the influence of family and friends, their social class, religion, and a consumer’s culture....
In effect, this will motivate consumers to

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change their perception towards commodities based on the knowledge provided by marketers. Personal factors are consumer characteristics that affect the consumer decision-making process by influencing their behavior. Kurtz and Boone (2008) identified personal factors as those descriptive characteristics such as age, lifestyle, economic status, life cycle, and other crucial individual characteristics. In line with this, it is important to point out that these factors affect the attention of an individual towards a product with the process of decision-making about a product reflective on the emotions and feelings of an individual based on these characteristics. For this reason, it is instructive to point out that marketers should be aware of the personal factors that affect the decision-making of a consumer to the product being marketed. Hence, marketers should ask questions such as “who was buying the product” and “what was their age, income, education level, and social status” in order to develop a marketing approach that was best suited to their target clientele. Psychological and personal factors are internal factors that affect a consumers’ decision-making process. On the other hand, there are external factors that affect a consumer’s decision-making process. In line with this, these factors include social factors that include the influence of family and friends, their social class, religion, and a consumer’s culture (M. Trehan & R. Trehan, 2007). It is important to point out that these factors affect a consumer’s decision making process on a product since they stimulate feelings and emotions. In this case,

Summary

This essay discusses that decision-making among consumers is the fundamental determinant of the level of success in a marketer’s career. In effect, it is important for marketers to understand the inherent factors that help consumers make decisions on different products based on various aspects…
Author : dubuqueabbie
The Mind of the Customer essay example
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