Marketing Environment of Hugs & co

Marketing Environment of Hugs & co Essay example
Masters
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Marketing
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Hugs & Co Company offers shoe products for the male sex which are mostly loafers’ shoes. The Company is new small company that specializes in the production of footwear giving men’s loafers the latest designs and trends in styles. …

Introduction

This has greatly influenced the brand name positively, therefore attracting new and retaining existing customers of the product brand produced by the company. In addition, Hugo has the opportunity of competing favorably compared to other products because they are diverse in their products. However, Hugo & Co Company is vulnerable to other companies because the management finds it difficult to accept change within the company. This is a destructive tool because new companies come up with more technological advanced products and are also flexible enough to conduct their operations with the changes in time and even environment. Hugo Co & Company is also not well advanced in marketing ways and in the process are not good attracting new customers to their product. This tremendously affects negatively their ability to compete favorably in both local and international markets (Mcdonald, Smith & Ward, 2007, 229). Hugo Co & Company faces stiff competition from other companies in London producing male footwear. These companies include Alfred Sargent which manufactures males’ shoes and is based in Rushden, Northants. The second major competitor is the Sanders and Sanders Company producing males formal and leisure shoes and is based in Rushden. Lastly, Grenson acts as the third major competitor of Hugo Co & Company by producing a verse range of male shoes and boots. ...
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