strategic leadership2

strategic leadership2 Essay example
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Marketing
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  Strategic Leadership 2 Name: Institution:       Strategic Leadership 2 Businesses expand internationally for growth and profits. The international organizations which expand internationally frequently realize economies of scale because of their tremendous client base (Maed 2005, p…

Introduction

91). This paper will look at the extent Wal-Mart’s failure or success was due to poor or excellent management or to environmental factors. In the business world, price and product are constituents of the 4Ps of marketing. The deliberate pricing of a product or service is an essential part of a process of business building that its significance cannot be over emphasized (Steger 2010, p. 53). This is because the cost of a commodity or service may make or break a business, so it should be carefully examined (Emiliani 2008, p. 71). Wal-Mart have acquired and maintained their leadership position in the sector largely due to their exclusive pricing strategy. Wal-Mart established a distinctive pricing technique that differentiated it from its competitors and gave it a competitive advantage over rivals. Over the last decade, Wal-Mart has developed into the globe’s leading and possibly most commanding retailer with utmost sales and operating earnings of all discount retailers (Mullen & Stumpf 1992, p. 42). The organization owes its growth from regional retailer to international powerhouse chiefly to adequate and changes in management. ...
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