StudentShare solutions
Triangle menu

Marketing - Essay Example

Nobody downloaded yet

Extract of sample

Balancing marketing mix enables the business to deliver its product in the right location within the stipulated time. Firms that demonstrate great consumer satisfaction are able to hold on large market shares because they respond effectively to consumer trends. Introduction Sustainability of an organisation depends on economic viability of the business in relation to customer’s behaviour. Business enterprises that post successful results in the market are able to convince consumers to buy their products as well as reciprocating consumer’s behaviour by providing products, which will satisfy consumer demands. Zara is an apparel company with outlets in famous cities of the world. The organisation traces its root in Spain; however, it has branches in major cities of the world. The concept that this paper intend to discuss is marketing of the company product. Marketing is a crucial element for the business because it dictates the viability of the sustainability of the business. The report will explore various marketing aspects such as customer, market environment, and marketing mix in relation to the strategy of the business. Investigation of the above aspects will enable the report to make recommendation as well as developing future strategies of increasing the performance of the business. The operation of the company in foreign markets is a concern of this paper. The choice of market is very critical to the business performance. However, the knowledge of customer choices helps many enterprises to integrate their markets with respect to consumer behaviour. Zara The firm established its operation in 1975 in Galicia Spain. The firm has stretched its operation to cover large cities in the world. It retails products of textile with a focus on fashion trends that dictate the consumer behaviour in the clothing industry. The profit margin of the organisation has been consistently high, demonstrating that the organisation is economically viable. Currently, the organisation has 2,692 stores across the world (Dutta, 2002:3). The organisation’s aim is to feed the markets with medium quality products at competitive prices. The idea is to ensure that the company products are selling in a highly competitive environment. The organisation relies on consumer trends in designing its products as well as setting the prices of the product. Clothing apparels pose a number of challenges to entrepreneurs because the consumption behaviour changes with fashion trends (Luo, 2008:6). This requirement dictates the marketing strategy of the product. For instance, the organisation has observed that high prices delay stock turn over which eventually reflects on the profit margin of the organisation. Zara’s manufacturing and stocking trend ensures that the customers’ tastes are available in the market at any given time. The idea seems to be influencing the manufacturing trends developed by the firm. Time is a concept that influences product behaviour in most cases. Some product have short expiry period while other have long expiry period. Whatever the case, market response for the company product dictates the manufacturing speed and the profit of the business. For example, Y products in the market may take two months in the market. The two months would be reflecting on the product demand patterns demonstrated by the consumers. However, when the organisation decides to change the prices of the ...Show more


Name Institution Course Instructor Date Marketing: Zara UK Executive Summary The marketing case of Zara is very essential because it reflects on the essential components of marketing that has enabled the business viability. The pattern observed in the market environment of the business defines its success…
Author : lubowitznash
Marketing essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

A marketing concept embraces the philosophy that good marketing strategy always has the needs and wants of the target market in mind. Marketing concepts are formed as creative approaches to the problem of how to get a product needed and desired by a group of consumers to be selected and purchased by this group.
2 pages (500 words) Essay
The Marketing Teacher (2000) cited Barwell to expound on the term by indicating that “the marketing concept is a philosophy, not a system of marketing or an organizational structure. It is founded on the belief that profitable sales and satisfactory returns on investment can only be achieved by identifying, anticipating and satisfying customer needs and desires” (Marketing Teacher, par.
2 pages (500 words) Essay
Hence marketing becomes one of the most crucial aspects of a business. Kotler et al (2007:7) has defined market as ‘a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others’.
1 pages (250 words) Essay
The guerilla marketing campaign of the T-Mobile company was run for five consecutive months by sponsoring near to 25 events in the local festivals, state, and county fairs. T-Mobile has very well comprehended the importance of such marketing initiatives for the company’s success by activating 5,000 new accounts at such events and organizing more than 26,000 “Mobile Makeovers” (Chipps 1).
1 pages (250 words) Essay
This is because the objectives of the issues involved can have resemblance. Whether large or small, most marketers if not all, always struggle to meet customer requirements and at the same time meeting their own commercial and marketing objectives. The marketing planning process needs the harmonization of open- based decisions at the peak of the commercial level with more closely distinct actions at the bottom.
4 pages (1000 words) Essay
Nevertheless, due to competition, every industry market being totally customer-oriented, the marketing of products differs from marketing of services. Again, marketing financial services
6 pages (1500 words) Essay
This will be followed by the example of M&S and will deal with various aspects of the company, like the macro and micro factors that impact the company and the target markets of the company
11 pages (2750 words) Essay
It is in this reason that the proponent of this paper tries to gather information about the basic concept of marketing and the probable impacts of internet on the dominant logic of marketing. Considering that the traditional-based marketing has
11 pages (2750 words) Essay
Vodafone is one of those companies which have been effectively utilizing the major types of direct marketing channels. Vodafone’s promotional strategies include advertising
1 pages (250 words) Essay
It is a broad term that encompasses human activities relating to the market. Thus, it could be said to be a social process through which
4 pages (1000 words) Essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Click to create a comment
Let us find you another Essay on topic Marketing for FREE!
Contact us:
Contact Us Now
  • About StudentShare

  • Testimonials

  • FAQ

  • Blog

  • Free Essays
  • New Essays
  • Essays

  • The Newest Essay Topics
Join us:
Contact Us