This essay approves that social media is another mean of interaction between people; social media is defined formally as the set of different online technology implements that make people to communicate easily through internet and share their information, ideas, views and resources with people of interest. It includes text, audio, video, images, podcasts, and some others. Different social networks like Facebook, twitter, and blogs are used presently for the convenience in every aspect of life. Social media are differentiated from other old fashioned media in many ways frequency, reach, quality, immediacy, usability, and permanence. The most appropriate use of social media is in the field of marketing, advertisement and public relations. Social media has affected the businesses; it has taken them from ground to higher levels. Social media is used as powerful tool for marketing of different products and services, different people have started their own small business and marketed their products of Facebook, tweeter, and other internet based social media.
This report makes a cocnlusion that the first and top most ethical issue that can badly affect the repute of any business is use of social media and digital channels for customers’ feedback. When you place your product on a social media website for sake of market it may harm your business. Many people will comment and claim negatively and your product will lose the market. To build trust and credibility regarding the use of social networks and digital channels certain steps must be taken. Avoiding spam emails, popup windows, deceptive marketing and advertising to keep the trustworthy relationship with your consumers and satisfy their needs. ...Show more