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Marketing Principles - Marketing Module: Tasks "Tip-Top Accessories" - Essay Example
Pages 7 (1757 words)
Marketing Principles, [Surname, Name] [Professor,] [Course,] [Institution,] [Date] The link between society’s material requirements and the economic patterns of response is commonly referred to as marketing. Therefore, marketing is a process that ensures the interaction of a product(s) and its consumers and the value of a product or service to its customers (Kotler, Philip & Keller, L…
In order to penetrate the market to which am targeting. The adapted strategies will have to meet the local and international standards of marketing. A business philosophy or culture culminates to the actual implementation of the marketing concept. It includes the decision-making perspectives of the organization, therefore, the implementation of the marketing concept. (Kohli and Jaworski, 1990). They added that "a market orientation appears to provide a unifying focus for the efforts and projects of individuals and departments within the organization." For example, in the case of tip-top accessories, it is clear that the company already has a loyal bas end it being in the industry for over 30 years means that a culture has been created. To achieve the benefits of market orientation, tip-top accessories will need to adjust to the customer needs, as a marketing manager the pressure to focus decisions made to the needs of the consumers and the value of the products will have to be dully met. ...
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