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Market research: Consumer behavior of subscription based home protection alarms in home- owners in Kensington and Chelsea area i - Essay Example
Author : conroyrico
Pages 10 (2510 words)
Market Research Proposal On Consumer Behavior Of Subscription Based Home Protection Alarms In Home- Owners In Kensington And Chelsea Areas In London, UK. Name: Instructor: Course: Date: Abstract Consumer products and the model or way of delivery of the products to the target market is important in every market segment, to analyze the behavior of the consumers on the various products that the suppliers provide…
The research is entirely embedded on the alarm systems that have been designed to provide security to the consumers around this area. Various opportunities come with the introduction of new alarm systems that are designed to improve the consumer needs. Market responses from all the players in the market, right from the consumers, the government regulations and other factors that affect the market are very critical. The increase in the need for security solutions is growing in the area under research, and this has brought about market growth and introduction of highly developed alarms in the market. This research will try to analyze the various components of the consumer’s behaviors in this market segment of London, considering the alarm systems with new security solutions and unique alarm concepts. A close examination of the entire London market on the home based alarm as security solutions will be discussed, compared to the target population in the target area. Both qualitative and quantitative methods of data analysis will be employed in this research. Primary data collection conducted in a survey through questionnaires will be used and also the interviews done on the sample size. ...