The research is entirely embedded on the alarm systems that have been designed to provide security to the consumers around this area. Various opportunities come with the introduction of new alarm systems that are designed to improve the consumer needs. Market responses from all the players in the market, right from the consumers, the government regulations and other factors that affect the market are very critical. The increase in the need for security solutions is growing in the area under research, and this has brought about market growth and introduction of highly developed alarms in the market. This research will try to analyze the various components of the consumer’s behaviors in this market segment of London, considering the alarm systems with new security solutions and unique alarm concepts. A close examination of the entire London market on the home based alarm as security solutions will be discussed, compared to the target population in the target area. Both qualitative and quantitative methods of data analysis will be employed in this research. Primary data collection conducted in a survey through questionnaires will be used and also the interviews done on the sample size. A sample size of 30 respondents will be used, which is an equal representation of the target population of Chelsea and Kensington areas in London, UK. The Data collected will be analyzed and interpreted accordingly. CHAPTER 1: THE INTRODUCTION 1.1 Rationalization for choice of Research Subject A validation or rationale for the research subject choice was driven by a close examination on the increasing use of the home based protection appliances around Chelsea and Kensington areas of London as special market segment. It is the growing concern on how the market, manufacture, design and purchase of the alarms that clicked a thought in my mind to do a research on the same, to determine the behaviors of the consumers on the alarms. This is a rapidly growing market and an inquiry to the way consumers behave towards the introduction of the devices in terms of compliance, the risks attached to the products and more interesting, the market response for the same is critical. 1.2 Research Questions, Aim and Objectives 1.2.1 General Research Questions The following general research questions will guide the research (i) What are the consumer behaviors of subscription based home protection alarms in home owners in Kensington and Chelsea areas of London? (ii) Which are the market and compliance issues that integrate home based protection alarms? (iii) What are the key drivers of increased consumer needs for the home based alarms? 1.2.2 Detailed Research Questions i) How does competition affect the consumer behavior of subscription on home based alarm systems? ii) In which way (s) do market responses affect the integration of the subscription of the home based protection alarms? iii) How has consumer needs been driven by the desire to use the home based protection alarms? 1.2.3 Research Aim The research intends to examine the customers’ behaviors on the subscription based home protection alarm devices and critically analyze the alarms market on developments made to foster the needs of the customers in the area under research. 1.2.4 Research Objectives i) To demonstrate the consumers’
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