The situational analysis of Beehive marketing is conducted with the objective of determining the various factors which are accountable for influencing the internal as well as external operations of the company.
In this respect, the key internal strength of Beehive is determined to be the employees or staffs. Notably, the employees in Beehive are skilful as well as committed who perform their activities effectively. Moreover, the employees are also observed to be operating as a team which in return improves its workplace culture substantially and thus creates an indirect influence on its production efficiency. The company possesses a good brand image in the worldwide market segment which can also be attributed as one of its major strengths. Furthermore, the company with its business values and nature will be successful in offering better services in relation to marketing solutions for business sectors.
The main weakness of the company is that it lacks adequate and proper office space employing 3 employees. Moreover, the company is also observed to be facing the issue of communication gap and control with clients as no specific communication measures have been adopted thus far. The team members of the company are also not offered with training facilities in relation to social media, copywriting as well as event management. The company is also perceived to be lacking commitment as well as business plan for future growth and prosperity. ...