The teen apparel retailer has had consistent good performance in terms of profitability despite the challenging U.S. retail environment (Anna 2013). In order to increase its revenue, the company has put in place measures to ensure that it spreads out to international markets by widening its product portfolio. It is therefore imperative that the company should implement a diversity and inclusion program so as to improve its position as an international apparels retailer. President’s Statement Diversity is an important source of competitive advantage in terms of innovation and growing company revenues. The ability of a company to compete in both the domestic markets and the international markets depends on the resourcefulness of its people. Suffice to say, Abercrombie & Fitch values its people as the most important asset for the company. Workplace diversity and inclusion gives sufficient intellectual capital to fuel our growth to new levels. The apparel retail market has been changing rapidly and it is through diversity that the company can be able to meet new challenges and create value for both our clients and shareholders. The strength of our company comes from the combination of our values, knowledge and expertise. Thus, diversity is the cradle upon which Abercrombie & Fitch Company’s success is anchored. The company values diversity not only for revenue growth but also to foster an all inclusive work environment. The management of Abercrombie & Fitch Company is fully committed to ensuring diversity and inclusion in its workplace. Justification for Diversity Diversity basically refers to human qualities and skill sets that are different and varied among individuals and groups (Morgan and Felix 475). For instance, diversity can be manifested in terms of age, gender, ethnicity, physical abilities and educational background among others. It needs the unique contributions that can be made by individuals with many differences and abilities. The success or failure of a company depends on its ability to create a work environment that harnesses a wide range of input from its employees and business partners (Eagly and Jean 216). Companies are also obliged to satisfy the population and demographics that they serve. One of the benefits of diversity is improved productivity (Kreitz 115). It is notable that innovation arises from a combination of different perspectives towards attaining a common goal. By embracing diversity, an organization is capable of excelling since it will have a large pool of experts with different perspectives to spur its growth. In fact, the global market requires diverse knowledge of consumers and their preferences. Suffice to say, a diverse workforce will be well suited to develop products that are appropriate for the diverse markets. Also, diversity plays and integral role in ensuring that important consumer cultural perspectives are considered in operations of business. For instance, Abercrombie & Fitch has to ensure that it understands the needs of its international markets like Africa which are fundamentally different from the American market. Diversity in the workplace is anchored in law. Organizations are legally required to ensure that their workforce is diverse and does not discriminate against any demographics. In order to avoid class lawsuits, Abercrombie & Fitch has to implement a diversity and inclusion plan that incorporates all the demographics and nationalities in which it operates. Suffice to say, the company’
Name: Instructor: Course: Date: Company Overview Abercrombie & Fitch (A & F) is an American casual wear retailer that focuses on youthful consumers. The company specializes in producing “luxury casual wear” and it is among the leading retailers in the nation…
According to the essay the development of a marketing strategy involves linking long-term strategic goals for productivity, profitability, and market positioning with actual behaviours that bring the business growth and better market presence. Marketing strategies involve segmenting the potential customer base.
Abercrombie and Fitch: internal analysis Introduction Abercrombie and Fitch is an American chain of stock exchange registered stores, which has its headquarters at New Albany, Ohio. It consists of the brands: Abercrombie and Fitch, Abercrombie, RUEHL and Hollister (Weber 2009, p.
Abercrombie & Fitch maintains a business model that attempts to utilise marketing as a means of creating an exclusive brand, one that is aspirational and caters only to attractive and youthful consumers. The CEO Mike Jeffries once indicated that he “did not want his core customers to witness people who are not as hot wearing Abercrombie branded clothing” (Devon 2013, p.2).
David Abercrombie started a small shop which was dedicated to selling only the highest quality camping, fishing and hunting gear. In 1900 Ezra Fitch expressed a desire to buy into the growing company, Abercrombie accepted and Fitch joined as a partner. But the two men were hot tempered and quarreled frequently and in 1907 Abercrombie sold his share in the company.In 1909 Fitch strategize on the companies expansion by mailing 50,000 catalogues.
It was first a sporting good retailer. A&F have gone through many controversies and criticisms in the past few years for publishing immoral and sexual activities photographs performing group sex, oral sex and homosexuality in its magazines and websites.
Abercrombie & Fitch is a specialty retailer operating in the USA and Canada. Positive and appealing brand image played a crucial role for the company’s success and profitability. For a long time, Abercrombie & Fitch’s brand created a complex bundle of images and experiences in the customer's mind.