Diversity Plan for Abercrombie & Fitch

Diversity Plan for Abercrombie & Fitch Essay example
Undergraduate
Essay
Marketing
Pages 5 (1255 words)
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Name: Instructor: Course: Date: Company Overview Abercrombie & Fitch (A & F) is an American casual wear retailer that focuses on youthful consumers. The company specializes in producing “luxury casual wear” and it is among the leading retailers in the nation…

Introduction

The teen apparel retailer has had consistent good performance in terms of profitability despite the challenging U.S. retail environment (Anna 2013). In order to increase its revenue, the company has put in place measures to ensure that it spreads out to international markets by widening its product portfolio. It is therefore imperative that the company should implement a diversity and inclusion program so as to improve its position as an international apparels retailer. President’s Statement Diversity is an important source of competitive advantage in terms of innovation and growing company revenues. The ability of a company to compete in both the domestic markets and the international markets depends on the resourcefulness of its people. Suffice to say, Abercrombie & Fitch values its people as the most important asset for the company. Workplace diversity and inclusion gives sufficient intellectual capital to fuel our growth to new levels. The apparel retail market has been changing rapidly and it is through diversity that the company can be able to meet new challenges and create value for both our clients and shareholders. The strength of our company comes from the combination of our values, knowledge and expertise. Thus, diversity is the cradle upon which Abercrombie & Fitch Company’s success is anchored. The company values diversity not only for revenue growth but also to foster an all inclusive work environment. ...
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