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Diversity Plan for Abercrombie & Fitch - Essay Example

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Diversity Plan for Abercrombie & Fitch

The teen apparel retailer has had consistent good performance in terms of profitability despite the challenging U.S. retail environment (Anna 2013). In order to increase its revenue, the company has put in place measures to ensure that it spreads out to international markets by widening its product portfolio. It is therefore imperative that the company should implement a diversity and inclusion program so as to improve its position as an international apparels retailer. President’s Statement Diversity is an important source of competitive advantage in terms of innovation and growing company revenues. The ability of a company to compete in both the domestic markets and the international markets depends on the resourcefulness of its people. Suffice to say, Abercrombie & Fitch values its people as the most important asset for the company. Workplace diversity and inclusion gives sufficient intellectual capital to fuel our growth to new levels. The apparel retail market has been changing rapidly and it is through diversity that the company can be able to meet new challenges and create value for both our clients and shareholders. The strength of our company comes from the combination of our values, knowledge and expertise. Thus, diversity is the cradle upon which Abercrombie & Fitch Company’s success is anchored. The company values diversity not only for revenue growth but also to foster an all inclusive work environment. The management of Abercrombie & Fitch Company is fully committed to ensuring diversity and inclusion in its workplace. Justification for Diversity Diversity basically refers to human qualities and skill sets that are different and varied among individuals and groups (Morgan and Felix 475). For instance, diversity can be manifested in terms of age, gender, ethnicity, physical abilities and educational background among others. It needs the unique contributions that can be made by individuals with many differences and abilities. The success or failure of a company depends on its ability to create a work environment that harnesses a wide range of input from its employees and business partners (Eagly and Jean 216). Companies are also obliged to satisfy the population and demographics that they serve. One of the benefits of diversity is improved productivity (Kreitz 115). It is notable that innovation arises from a combination of different perspectives towards attaining a common goal. By embracing diversity, an organization is capable of excelling since it will have a large pool of experts with different perspectives to spur its growth. In fact, the global market requires diverse knowledge of consumers and their preferences. Suffice to say, a diverse workforce will be well suited to develop products that are appropriate for the diverse markets. Also, diversity plays and integral role in ensuring that important consumer cultural perspectives are considered in operations of business. For instance, Abercrombie & Fitch has to ensure that it understands the needs of its international markets like Africa which are fundamentally different from the American market. Diversity in the workplace is anchored in law. Organizations are legally required to ensure that their workforce is diverse and does not discriminate against any demographics. In order to avoid class lawsuits, Abercrombie & Fitch has to implement a diversity and inclusion plan that incorporates all the demographics and nationalities in which it operates. Suffice to say, the company’ ...Show more


Name: Instructor: Course: Date: Company Overview Abercrombie & Fitch (A & F) is an American casual wear retailer that focuses on youthful consumers. The company specializes in producing “luxury casual wear” and it is among the leading retailers in the nation…
Author : strackeelian
Diversity Plan for Abercrombie & Fitch essay example
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