StudentShare solutions
Triangle menu

Strategic issues of Zara - Essay Example

Not dowloaded yet

Extract of sample
Strategic issues of Zara

It is interesting to mention that the basic retailing theme that is followed by the flagship brand is highly unique in nature. The brand of Zara largely focuses on the process of providing fashionable retail products of average quality at highly competitive prices to the consumers of the world (Morris, 2013). It needs to be mentioned that the brand of Zara is largely present in various markets around the world. Also, the company has attained tremendously high levels of efficiencies in regards to maintaining the distribution channels as well as managing the logistics and supply chain. It can be said that the efficiency of the supply chain attained by the flagship brand Zara helps in attaining significant advantages related to shorter product lifecycle, shorter turn around and reduced time for production. Thus, it can be said that the logistic and supply chain efficiency can be treated as a pillar of strong point and significant advantage for the company. ...
Detailed analysis of the competitive forces It can be highlighted that the best way to undertake an analysis of the competitive forces that are affecting the business prospects of the retail company is to conduct an analysis of Porter’s competitive forces. It needs to be mentioned that Porter’s five forces strategy talks about the competitive issues that arises from the multiple factors like bargaining power of suppliers, bargaining power of consumers, power of substitutes, threat of new entrants as well as inter firm rivalry (HBR, 2008, p. 4). Source: HBR, 2008 p. 4 Now matching Porter’s five forces competitive strategy with regards to organizational issues of Zara, it can be said that several challenges and cases can be highlighted at the same time. Talking in regards to the bargaining power of the suppliers, it needs to be highlighted that more than 50% of the retail merchandise of Zara are produced in an in house fashion. It is important to highlight that because of this particular practice, the globally acclaimed retail organization has developed the advantage in regards to gaining momentum in various complex task based process, lower cycle time as well as minimization of error. However, talking in more details in regards to manufacturing practices, it can be said that the various processes involved in the manufacturing process of the firm’s end products are often outsourced to the network of local cooperatives, who work with the company only on the basis of long term good will. Hence, in this particular case, the negotiation power of the suppliers and local manufacturers are pretty low as compared to that of the organization. ...Show more

Summary

In-depth analysis of competitive forces and strategic issues of Zara The retail clothing brand Zara is the world most popular fashion brand. It is of considerable importance to highlight the fact that it is the flagship brand for the 2.5 billion pound holding group Inditex, which was founded by Amancio Ortega Ganoa, in the year 1963. …
Author : amelia23
Strategic issues of Zara essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Strategic issues of Zara"
with a personal 20% discount.
Grab the best paper

Related Essays

Strategic Analysis of ZARA
Strategic Analysis of Zara BY YOU YOUR SCHOOL INFO HERE DATE HERE EXECUTIVE SUMMARY Zara operates in a very forceful and saturated retail industry with many competitors that have similar products on the market to Zara and with competency in gaining market attention with target customer segments.
12 pages (3000 words) Essay
Strategic Analysis Of Fast Fashion Company: Zara
Strategic analysis of fast fashion company: Zara BY YOU YOUR SCHOOL INFO HERE DATE HERE Executive Summary Zara is able to successfully outperform competition in terms of sustaining a low cost product provider strategy founded on lean manufacturing philosophy and controlling waste in raw products and finished merchandise.
11 pages (2750 words) Essay
Strategic Analysis of Zara Inc
Zara maintains many retail competitors, ranging from H&M to Benetton, each providing products with similar characteristics and moderately-similar pricing structures. It is a highly saturated market in which Zara maintains its international operations. Because of this, the business must be aware of the competitive forces that drive strategic needs.
10 pages (2500 words) Essay
Strategic Review Report for ZARA Company
The report analyses the strategies both business and corporate strategies that Zara should undertake to maintain and improve the growth of the company. The analysis of the internal and external environment helps to understand how the business operates and what challenges it may face during its operations and how best the company can overcome them.
16 pages (4000 words) Essay
Strategic Perspective - Zara Report
In keeping with the rapidly increasing business practices within the fast fashion retail industry, Zara can be considered as one of the leading fast fashion retail companies. Zara is widely recognised as the leading fashion retail organisation especially for offering extensive number of quality based high-street fashion products to the global customers.
15 pages (3750 words) Essay
Zara - strategic review report for the CEO
Zara - strategic review report for the CEO.The continuous increase of competition worldwide is a key challenge that firms in all industries have to face. The development of a competitive advantage can help a firm to secure its growth in the long term. Still, not all firms are able to manage effectively market crises.
16 pages (4000 words) Essay
Strategic Review based on Zara Case Study
The macro level analysis describes those external issues which are beyond the control of the company. PESTEL analysis indicates certain risks which may impact on the growth and operational activities of Zara in current and near future. Porter’s five forces analysis indicates several external risks and challenges of moderate to high intensity especially it indicates that a fierce competition will continue in future as well.
9 pages (2250 words) Essay
Zara
Zara is one of the leading brands in the retail industry for clothing and apparel. This market has witnessed intense competition among the existing players and also emergence of new players. The pattern of trading is also undertaking a shift due to the use of online medium of transaction for purchase of clothes.
5 pages (1250 words) Essay
There are 3 parts in this assessment and i decided to write about topshop this brand. The titles are in the assessment brief and pleas use them as the title for each part of the assessment
Zara maintains a business model which is very unique from competition in that the company has a well-developed, self-managed supply chain which can promise replenishment of
18 pages (4500 words) Essay
Strategic Perspective - Zara Case Study
According to Zhelyazkov (2011), ZARA follows a differentiation strategy of Porter’s generic strategies and focuses on enhancing the value chain by developing highly efficient and effective logistics, distribution and supply chain system. The three key success factors of
15 pages (3750 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation