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Managing Markering Communication
Pages 10 (2510 words)
Managing Marketing Communication Table of Contents Table of Contents 1 Managing Marketing Communication Marketing basically involves spreading brand image and awareness by means of different modes of communication. A company that wishes to target customers needs to have a specific communication channel in order to reach them.
A company will only be successful when it uses marketing to turn potential clients into consumers of its products or services. Communication is Constant It is a recognised fact that whether people know it or not, they are constantly sending messages in different ways to others. It has been estimated that marketers’ skills are only responsible for 15% of their success in attracting customers, while the remaining 85% is the result of their ability to inspire trust in potential clients through their communication methods (Gould 2004). This is the reason why companies spend so much on researching on the best ways of creating advertisements (Rossiter and Bellman, 2005). Commercials, as well as other methods of communication, represent a company’s feelings and intentions for its clients. The verbal as well as non verbal cues that are carried in advertisements are vital because they tell potential customers what how they can benefit from the products and services of a company (Zeithaml, Bitner and Gremler, 2006). Even where person to person communication is concerned, strangers will make an immediate assessment of someone upon first meeting them (Shultz 2004). This is before the person has even said a single word. ...
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