Enterprise Rent-A-Car – A Market-Driven Company

Enterprise Rent-A-Car – A Market-Driven Company Case Study example
Masters
Case Study
Marketing
Pages 3 (753 words)
Download 0
This refers to how the company is striving to improve its services to the customers through application of technological advancements. Technological advancement is significant for every contemporary firm especially when there is need to avoid becoming obsolete…

Introduction

In order to ensure that it meets it aim, the Enterprise relates to other institutions such as insurance toward providing proper services to its customers. The case analysis makes use of customer value funnel in order to realize the way the company relates to its macorenvironmental and microenviromental. The company acts as the biggest company offering the rental cars to the public. The macroenvironmental drivers include Society and subcultures, Demographics and Psychographics, Economic Factors, Natural-Physical Factors, Political-Legal Factors, Technological Factors while the microenviromental drivers include, Collaboration, Competition, Suppliers and Regulators.The company must always put proper strategies towards manipulating the macroenvironmental factors to help in delivering continuous value to the customer.Society and subcultures.The society and the existing subcultures is important when studying how the Enterprise strive towards ensuring continuous value to the customer. The Enterprise have to consider the essential needs of the society, which always affect the taste of the individuals about the product or service they consume. For instance, the company maintain the need for a friendly environment to ensure that it does not interfere with everyday activities of the residents. The company has established a fuel efficient rental car opportunity which is a step towards offsetting the amount of carbon released in the atmosphere. ...
Download paper
Not exactly what you need?

Related papers

Marketing plan for rent a runway
This report will analyze the strengths of this company in creating the right options for marketing while offering new ways and initiatives which the company can use to continue to expand the product line and interest in the runway. Business Mission The basis of Rent a Runway is to assist individuals who like high fashion but are on a budget or only need a fashion item for one occasion. The…
Tesla (electric car company) Marketing Analysis
The company has its headquarters based in California, U.S.A, and it has principles aimed at facilitating development of Models in order to attain its objective of first customer delivery (Tesla Motors, 2010, p. 4). This will facilitate the efforts of pursuing new electric power train opportunities and automobile manufactures. In fact, the paper will focus on conducting SWOT, PESTEL, porter’s…
Tata Nano International market selection with the world's cheapest car
An average Indian family owns a motorbike or scooter on which it depends for the purposes of transport. Rising cases of accidents and high rates of fatalities resulting from these accidents provided hints at the high element of risk in this means of transport. Choice for ultra-low-cost car market Tata Nano’s revolution of the global car industry began with the desire to solve India’s…
Enterprise
Customer Segments Spotify.com operates on a multi-sided platform business model. This is because there is one customer segment supported by advertisers who are the main users. The unit serves two customer groups who are co-existent. Blecker (2012) affirms that they have a symbiotic kind of a relationship whereby Spotify.com offers a proposition for them both. For the user, their main expectation…
CREATING A NEW BRAND FOR A NEW MARKET. TATANANO - ESTIMATING THE TUUE COST OF THE CHEAPEST CAR IN THE WORLD
Apart from all these features and benefits offered by the car, it is being promoted as a part of one of the biggest brands of India, Tata. Tata has already high share and in the vehicles industry of India for around 70 years. The company has developed strong brand equity by supplying low cost and quality products with innovations to compete with the international market. Tata is considered to be…
how does a biotic-energy company (from Germany) to entry Thailand's market
Major objective of the study is to provide a research paper in order to explain how a German Biotic-Energy company can enter in the Thailand market. The research will focus on the cultural differences in two countries. Finally, the study will recommend the organization how to develop and practice the business strategies in Thai market to achieve a sustainable growth. German Biotic-Energy Company…
Quantitative market research report carried out on a professional photo service by Marketest (marketing research company).
In addition, although the main aim of taking photos is for memory purposes, many people have gone beyond this tradition belief, and incorporated other aspects such as taking photos for fun, marketing strategies for business among other aspects (Davis 11). In this regard, most people in the UK have decided to seek professional help in matters pertaining to photography services. This is because…