Company Background: Microsoft Corporation

Company Background: Microsoft Corporation Essay example
Masters
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Marketing
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Microsoft Corporation was founded in 1975 by Bill Gates.Gates was able to use his expert negotiation skills to acquire the Windows platform for $50,000 from a software developer.The firm was incorporated in 1981 …

Introduction

Microsoft is the industry leader in the software industry due to the fact that they have the most popular operating system. In the 21st century the company has diversified into other business sectors such as the video game industry. The firm in 2001 released the X-Box and subsequently in 2005 created the X-Box 360 which has sold millions of units worldwide. Microsoft has grown a lot during the last 28 years. The firm has a global workforce of 94,000 employees and a market capitalization value of $266.2 billion (Yahoo, 2013). The firm’s common stocks are sold in the NASDAQ under the symbol MSFT. As of April 25, 2013 the price of Microsoft common stocks was $31.94 (Yahoo, 2013). During fiscal year 2012 Microsoft generated total revenues of $73.72 billion. The net income of Microsoft during 2012 was $16.98 billion. I selected Microsoft because I have been a customer of the firm for over a decade. My preferred game console is the X-box 360 and I have Windows 8 installed in both my computers at home. This analysis will help me determine whether Microsoft would be a good investment option for my personal investment portfolio. The common stocks of Microsoft are considered blue chip stocks. ...
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