Got a tricky question? Receive an answer from students like you! Try us!

FIAT-CHRYSLER MERGER/ACQUISITION STRATEGIC ANALYSIS - Essay Example

Only on StudentShare
Masters
Author : bergegisselle
Essay
Marketing
Pages 20 (5020 words)

Summary

Fiat-Chrysler Merger/Acquisition Strategic Analysis Name: Instructor: Course: Date: Abstract The business environment has become overly complex a factor that has required businesses to review their strategies in order to withstand the shifting market dynamics…

Extract of sample
FIAT-CHRYSLER MERGER/ACQUISITION STRATEGIC ANALYSIS

Unfortunately, this has not always happened and the result has been struggling companies. For these companies the only solution is a complete overhaul or joining forces with a better placed company. The latter often comprise business acquisitions, or alliances. This study focuses on the former, with a specific look at Fiat’s acquisition of Chrysler. The basic goal is to strategically analyze the suitability of the acquisition on basis of the benefits derived by both companies as determined by the resulting synergies. The study also examines alternative ways through which Fiat would have joined the extensive American market. ...
Download paper
Not exactly what you need?

Related Essays

Fiat 500 Diesel
According to their press release 2010, the car is special and has been designed using blue-sky technology added on to its features as illustrated in the Table1.In this model, consumers derive performance, status and approval due to its stylish trend, special features in the interior design, spacious boot at the rear which can accommodate bulky loads and a new sophisticated engine that is powerful and can race more kilometers without a stop-over. The car is small, economical in fuel consumption which implies that it is cost saving which places the consumer at a better purchasing power. It is…
12 pages (3012 words)
Nike’s Strategic Management
The intention of this study is Nike Incorporation as world leader in designing, developing and worldwide distribution and marketing of sports equipment, ranging from athletic footwear, athletic clothing lines, sports equipment and accessories. Nike’s main focus is on markets where the political environments are relatively stable and democracy flourishes. Nike’s main markets are considered to be USA, European Countries, developing countries of Asia, South Africa and few countries of North and South America. Usually, in these countries, the government has been elected through a general…
13 pages (3263 words)
Misevaluation Affects the Failure of Merger and Acquisition Activities
The literature review chapter highlighted the ideas, views and opinions of different academicians and researchers along with discussing them at length. The literature review illustrated that mergers and acquisitions are often driven by misevaluation that leads to the failure in the long term as the market corrects the misevaluation. Moreover, mergers and acquisitions are driven by managerial optimism that leads to the failure in the long term. A detailed approach has been presented in the chapter that also covers other elements affecting the result of mergers and acquisitions in the business…
27 pages (6777 words)
PepsiCo Strategic analysis
In this paper, the researcher will analyze PepsiCo’s strengths and weaknesses and whether the marketing environment within and outside the organization is favoring it or not. This paper fundamentally is a strategic analysis of PepsiCo, by keeping in consideration the internal and external forces and resources that can help the company to become a market leader. In the light of the research conducted on markets, in which PepsiCo is incorporated, the author of this report suggests business and corporate level strategies that can be utilized for succeeding in market place. Undoubtedly, Pepsi is…
14 pages (3514 words)
Merger/Acquisition Wells Fargo & Wachovia
It has total assets of $330 billion in the 2001 and employees of about a total of 84,000. It provides a broad range of services search as asset management, management of wealth, banking products for investments and corporate. It has operations in 21 sates and retail banking offices of a total 3,300 from Florida to the Connecticut and from the west to California and Texas. Wachovia manages over $1.2 trillion assets for clients through a registered representative of about 18,600 and offices nation wide of about 1,500. In July Wachovia named CEO was Robert Steel who was known to be at the…
7 pages (1757 words)
Strategic Analysis of Apple
The company is also the second largest publicly traded company in terms of market capitalization. As of 2012, the company had 394 retail stores spread throughout the world (Apple Store, 2012). The total revenue of the company for the financial year 2011-12 is $156.508 billion and the net income was $ 41.733 billion. The current employee strength of the company is around 72,800 people and has presence in many parts of the world (Golson, 2012). Some of the competitors of the company are Samsung, Nokia, LG, and Motorola among the others (NASDAQ, 2012; Gallo, 2012). …
8 pages (2008 words)
Executive Summary to the Board of Directors of Chrysler-Fiat Auto Alliance to adopt and implement for Market Proposal in France
This study deals in framing market entry strategy for Chrysler-Fiat Auto Alliance who are looking for entering into new market. Recommendation The company should properly survey the market of France and find the potential company with whom the joint venture can be done. The company should also remember the key issues like technology exchange and product development while writing the agreement. The company should design proper strategy to attract the youth market towards their products because they are appearing to lose interest in cars. The government of France on the other hand can frame some…
10 pages (2510 words)