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Marketing Strategy - Essay Example

This strategy is very effective since it will help to attract more students who may be inspired to join it. The responsible authority ought to use specially designed websites in order to present itself to the general public. Aspiring students can easily access any information about the university from the internet which can make it relatively easy for them to make informed choices. This can also help them to communicate with the responsible authorities so that they can get the information they may require about the institution. Communication is essential since it helps to bridge the gap between the aspiring students and the responsible authorities at the university. Other types of marketing communication strategies such as print media as well as television can also be used to advertise the marketing program offered by the university so as to be able to attract many students. The programs offered by the university can also be categorised into different groups in order to attract students to a particular area of study. In this case, attracting a student to study a marketing degree program as a major requires a holistic approach by the institution. Efforts should be made to portray the strengths of the degree program. For instance, the marketing degree program is unique in that it encompasses courses that are not offered by any other institution in the area. ...
This gives it a competitive advantage and it can only be achieved through the use of competent people with strong knowledge in marketing related areas. This is where Qatar University comes in handy since it offers a unique marketing degree program. The other advantage for enrolling for a marketing degree at Qatar University is that this program is flexible. It allows the student to select the courses they desire to study on their own, there are compulsory as a well as optional course where the students are given the opportunity to decide their workload. This gives them flexibility to effectively manage their studies since they make their own choices without any pressure. This also helps the student to plan his or her academic activities for the semester which can contribute to the success of that person in his or her studies. The student also has the opportunity to pursue other extracurricular activities at university since this program is quite flexible. This also helps to promote psychological as well as physical development of the student such that he is prepared for the broad job market. A student studying marketing is also flexible to do other elective modules that are related to the main area of study which also helps to generate more knowledge in the marketing related field. The cost of the program is also relatively cheaper compared to the other institution. There is every reason to enrol for marketing program as a major at Qatar University given that it is affordable compared to the prices that are charged by other institutions in the region. There are different payment methods that are used to register for the marketing major program. The tuition fees can be paid in instalments over a certain period and ...Show more


A marketing strategy outlines the measures that can be implemented in order to achieve the desired goals (Strydom, 2004). This paper outlines the marketing strategy that can be used to attract students to study marketing as a major subject at Qatar University…
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Marketing Strategy essay example
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