Place Marketing - Essay Example

Only on StudentShare

Extract of sample
Place Marketing

45). The pictures presented to the fans are a true reflection of the occurrences during the games. For instance, one issue that affected a live match was the racially abusing of the black players especially those with a dark skin color. It posed a challenge for the organizers and even some of the players threatened to pull out. The poster covers the issues of fan trouble by having pictures of the fans trying to support their teams while they are half naked. In fact, fan trouble was caused by flares especially games to which the host team won or even equalized. The effect of the behaviors is represented in the poster by the addition of the different pictures of the poster. The poster presents both the success and failure of the organization while also handling the success of the host in handling the whole situation perfectly. The failure of the poster to bring out the details of the success and failures can be attributed to the focus of the author (Benioff, 2012, p. 67). The focus on the poster is about racism and the success achieved by hosting the continental games in Ukraine and Poland. This success can be seen on the poster by looking at the pictures associated with the poster which is limited to the hosting of the Euro games in 2012. ...
Download paper


Poster Analysis By (Your Name) Presented to (Instructor/Tutor) (Course/Subject) (Institution/University) (City, State) (Date) Evaluation of the poster on Euro 2012 The poster on the evaluation of the success of the 2012 Euro football tournament held in Ukraine and Poland is evaluated on the basis of racism and the success of the game…
Author : rebekahdach

Related Essays

Understanding of culture and cultural differences as fundamental for international marketing
12 pages (3012 words) Essay
10 pages (2510 words) Term Paper
Marketing Principle
12 pages (3012 words) Essay
Space and Place
3 pages (753 words) Research Paper
Successful marketing stories
6 pages (1506 words) Essay
MKT302 Mod 3 Case: The Marketing Mix: Distribution Channels (Place)
4 pages (1004 words) Coursework
MKT301 Mod 2 SLP: The Marketing Mix: Distribution Channels (Place)
3 pages (753 words) Coursework
Got a tricky question? Receive an answer from students like you! Try us!