StudentShare solutions
Triangle menu

Place Marketing - Essay Example

Nobody downloaded yet

Extract of sample
Place Marketing

45). The pictures presented to the fans are a true reflection of the occurrences during the games. For instance, one issue that affected a live match was the racially abusing of the black players especially those with a dark skin color. It posed a challenge for the organizers and even some of the players threatened to pull out. The poster covers the issues of fan trouble by having pictures of the fans trying to support their teams while they are half naked. In fact, fan trouble was caused by flares especially games to which the host team won or even equalized. The effect of the behaviors is represented in the poster by the addition of the different pictures of the poster. The poster presents both the success and failure of the organization while also handling the success of the host in handling the whole situation perfectly. The failure of the poster to bring out the details of the success and failures can be attributed to the focus of the author (Benioff, 2012, p. 67). The focus on the poster is about racism and the success achieved by hosting the continental games in Ukraine and Poland. This success can be seen on the poster by looking at the pictures associated with the poster which is limited to the hosting of the Euro games in 2012. Fabrication versus realism The poster focuses on the life in Cardiff city especially the nightlife. The distinction between reality and a fallacy in relation to drinking is the focus of the poster. The negative impact of drinking is depicted in the poster by the picture of the lady extremely drunk and lying next to a garbage dump. The picture explains the impact of nightlife culture (Beverly and Thomson, 2011, p. 78). According to poster, a distinction between realism and fabrication must be done otherwise the night life in Cardiff will be associated with over-drinking and negative public behavior such as urinating in public, indecency, and having a black-out in a public area. I believe that the picture may be sending a wrong message to others who has visited the city. Therefore, the authenticity of the story may not be easily understood by other audience. The failure to research and develop a conclusive result indicates the fallacy of generalization, which may cause a serious problem to the city image (Dagron and Tufte, 2006, p. 89). Bad behavior is an individual choice and not a social choice. Therefore, bad behavior should not be used to create a negative image about a place or city. The city should not be viewed as a benchmark of a certain behavior, but the individuals therein. I think that for a city to be evaluated on the basis of resident behavior, it must cover over 80% of the population. The facts on the issue must be clearly stated because it is the basis of the argument. I the society today, several prefabrications have been done as marketing or social control system. However, all these conclusions may be a fabrication. For instance, the association of rats with cheese is wrong because in reality, mice do not like cheese. Consequently, the association of drinking with negative behavior is wrong because it indicates a grand scale fabrication. Acceptable Face of the Past? National image is developed based on the past occurrences or events that can be associated with the country. One of the images associated with Wales is the National Eisteddfod which is considered acceptable face of the past. The past ...Show more


Poster Analysis By (Your Name) Presented to (Instructor/Tutor) (Course/Subject) (Institution/University) (City, State) (Date) Evaluation of the poster on Euro 2012 The poster on the evaluation of the success of the 2012 Euro football tournament held in Ukraine and Poland is evaluated on the basis of racism and the success of the game…
Author : rebekahdach
Place Marketing essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Place Marketing"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Destination Marketing
According to certain authors, destination can be viewed as the units at various geographical levels, however without different geographical boundaries. It is even seen as an image that results from social practice. The concept of destination can be regarded as agglomeration of services as well as attraction, while on the other hand the term destination can be regarded as the dynamic agglomeration of services, events, culture and attractions (Framke, 2002).
10 pages (2500 words) Essay
The Marketing Mix: Distribution Channels (Place)
The distribution channels of a company are part of the place marketing mix variable. Companies can use different channel options. Three channel options are direct marketing, sales forces, and vertical marketing systems. Two products that require different distribution plans are automobile and canned foods.
3 pages (750 words) Essay
Successful marketing stories
Marketing consists of the strategies and tactics that are used to identify, create and maintain satisfying relationships with customers that result in value for the organization and the customer. Successful companies dedicate efforts to sensing, serving and satisfying the needs of customers in the unique target markets.
6 pages (1500 words) Essay
Better Place Company
STRATEGIC MANAGEMENT ANALYSIS Better Place Company Mission Vision and Stakeholder Over the years the automobile industry has greatly adopted new changes that have contributed to the improvements in the forms of transport used. Better place is a company that was founded by Agassi in 2007 and its main focus is on transforming the automobile industry by promoting the adoption of Electric Vehicles (EVs).
8 pages (2000 words) Essay
Marketing Planning as an Essential Foundation for Marketing Success
The purpose of this paper is to discuss the extent to which marketing planning is foundational to marketing success; and that degree of import is dramatic. Without proper planning, the marketing efforts of a business are likely to be haphazard and unfocused, create vulnerabilities for competitors to exploit, and ultimately fail in effectiveness.
6 pages (1500 words) Essay
The Marketing Mix: Distribution (Place) Strategies case 3 marketing 501
Before moving into the distribution channels and the whether or not the company will be successful with the newer channels, it is essential to get a brief overview of the company and the current channels
3 pages (750 words) Essay
The Marketing Mix: Distribution (Place) Strategies slp 03
The company does not adopt any wholesalers, brokers or agents and all the distribution is by the company directly. Wal Mart sells its products through the distribution channel
2 pages (500 words) Essay
The Marketing Mix: Distribution Channels (Place)
The projected price is just $80,000 for the kit with engine and avionics. Although is technically a motorcycle, The SwitchBlade is a vehicle that
4 pages (1000 words) Essay
Marketing planning
bove two graphs are that the customers of the company as well as revenues are increasing at an increasing rate, therefore it can be predicted that the demand of the product and revenues would further increase in the years to come. Innocent Drink has been able to make a mark in
4 pages (1000 words) Essay
Critically discuss the role of place branding and promoting a country in international marketing
First, the marketing and branding of a place enhances its identity (Dinnie, 2011:8). In many instances, some places initiate marketing by focusing on their subdued advantages over other places. For example, Las Vegas is branded as the entertainment center of the United
3 pages (750 words) Essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Click to create a comment
Contact Us