Development and Implementation of Direct and Internet Marketing Strategy in Nokia

Development and Implementation of Direct and Internet Marketing Strategy in Nokia Essay example
Masters
Essay
Marketing
Pages 9 (2259 words)
Download 0
Development and Implementation of Direct and Internet Marketing Strategy in Nokia Name: Instructor: University: Course: Date: Introduction The increasing global competition has pushed many companies to resort to other forms of communication to ensure they have competitive advantage over other their competitors…

Introduction

Similarly, many companies have embraced the use of direct marketing to lure customers into buying and remaining loyal to the company’s products. Direct marketing strategy is adopted to ensure the success of the marketing campaign. It involves companies approaching the consumers with their products and survives with the aim of meeting their goals by influencing an action through buying, ordering, requesting more information as well as visiting the company website (Roberts, 1999:18). Internet marketing strategy involves the use of internet to attract people or to give more information about the company’s products through directing them to the company website, increasing customers to the organization as well as branding the organization with its products (Clarke, 2005:172). Over the past years, Nokia has been on the leading end in the development and implementation of direct and internet marketing strategy which has promoted its growth in terms of product penetration and acquisition of the market share. Similarly, this marketing strategy and ensured the company grows its revenue as it keeps on launching new products to counter its competitors. This research paper will outline how Nokia develops and implements direct and internet marketing strategy as it gives the achievements and limitations of this marketing strategy. ...
Download paper
Not exactly what you need?

Related papers

Case study on Nokia.
Situation Analysis …
Case Study Analysis/Report-Strategy on Nokia company
The company has its headquarters at Espoo in Finland. Nokia Corporation is involved with the production of mobile gadgets along with appliances related to mobile network. It creates mobile gadgets with the facility of accessing internet on the gadgets. The company also offers services as well as resolutions relevant to its manufactured products throughout the globe. Nokia Corporation is involved…
Strategy Implementation
It creative and innovative culture has enabled it to keep in pace with stiff competition from their main competitor Pepsi. The company has developed a strand of valuable resources in its people and the resources that it contains that enable the multinational to serve its customers with quality and attractive products. The firm has employed a number of strategies so as to realise it objectives and…
MARKETING PLAN
how Nokia achieved its brand name and goodwill in past and current market situations. Next, it highlights the company’s situation analysis and overall study of internal and external factors through different marketing tools. For examining the situation analysis of Nokia’s market PEST analysis, competitor and consumer analysis have been applied. In internal analysis, it depicts the company’s…
Marketing strategy in Nokia
[Accessed 29 November 2011] 17 Appendix A: 20 Appendix B: 21 1. Introduction The aim of this report is to analyze, appraise and make recommendations on the marketing strategy of one of the leading Mobile manufacturing companies, Nokia. The paper will identify the company’s strengths and exploit the opportunities that it has in the competitive market today. The paper would further analyze the…
Internet Marketing Strategy ( Nike )
It is not just restricted to sportswear, instead it allows for large array of items related to other leisure. Eye wear, electronic timers, wrist bands and sweat bands as well as children shoes that are not primarily related to sports but for casual wear. Keywords: Sportswear, e-commerce, online, unique value proposition, marketing perspective, quality, customers’ considerations. History A…
In instruction box
Nokia hopes to capitalize on its brand name, low product cost, high quality of the new product, and the features that it presents to beat competition. The company will offer the Nokia Lumia 1820 Smartphone in the Indian market at a price of $200 and will rely on various marketing and distribution channels to reach the customers. The product will be offered for sale through retails shops and…