• Home
  • Subjects
  • Marketing
  • Development and Implementation of Direct and Internet Marketing Strategy in Nokia

Development and Implementation of Direct and Internet Marketing Strategy in Nokia - Essay Example

Only on StudentShare

Extract of sample
Development and Implementation of Direct and Internet Marketing Strategy in Nokia

Similarly, many companies have embraced the use of direct marketing to lure customers into buying and remaining loyal to the company’s products. Direct marketing strategy is adopted to ensure the success of the marketing campaign. It involves companies approaching the consumers with their products and survives with the aim of meeting their goals by influencing an action through buying, ordering, requesting more information as well as visiting the company website (Roberts, 1999:18). Internet marketing strategy involves the use of internet to attract people or to give more information about the company’s products through directing them to the company website, increasing customers to the organization as well as branding the organization with its products (Clarke, 2005:172). Over the past years, Nokia has been on the leading end in the development and implementation of direct and internet marketing strategy which has promoted its growth in terms of product penetration and acquisition of the market share. Similarly, this marketing strategy and ensured the company grows its revenue as it keeps on launching new products to counter its competitors. This research paper will outline how Nokia develops and implements direct and internet marketing strategy as it gives the achievements and limitations of this marketing strategy. ...Show more

Summary

Development and Implementation of Direct and Internet Marketing Strategy in Nokia Name: Instructor: University: Course: Date: Introduction The increasing global competition has pushed many companies to resort to other forms of communication to ensure they have competitive advantage over other their competitors…
Author : noelia94
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Development and Implementation of Direct and Internet Marketing Strategy in Nokia"
with a personal 20% discount.
Grab the best paper

Related Essays

Case study on Nokia.
Introduction Nokia is a multinational corporation based in Finland. Its headquarters are in Keilaniemi, Espoo. They are one of the leading manufacturers of mobile handset in the world. Nokia also produces mobile phone communications and other telecommunications kit for functions such as traditional telephonic service, ISDN, access of broadband, mobile radio, wireless Local Area Network and satellite receivers.
12 pages (3000 words) Essay
Nokia company
This paper presents brief report on the management strategy of Nokia Company and gives detailed analysis of both the internal as well as external environments. In order to to identify the opportunities along with the threats prevailing in the environment, various business analysis tools such as SWOT, PESTEL, Porter’s Five Force analysis etc will be included in the paper.
13 pages (3250 words) Essay
Strategy Implementation of Coca-Cola
This essay discusses that the Coca-Cola Company sells products in over 200 countries around the world and owns over 500 brands worldwide and employees more than 139000 employees (“Coca-Cola” which is deemed the world’s most valuable brand). The company has a diversified portfolio of products, such as syrups that marketed to wholesalers, retailers and distributors.
6 pages (1500 words) Research Paper
Ocial Media and New Age marketing for university students in China
2). China’s estimated online market size is about $300 billion. The Chinese E-commerce market is experiencing a tremendous growth since the past decade. This is because of various reasons. Firstly, the number of internet users in China is increasing at a fast pace.
18 pages (4500 words) Literature review
Marketing strategy in Nokia
Recommendations 10 3.1 Segmentation, Targeting and Positioning 10 3.2 Marketing objectives and goals (SMART) 12 3.3 Marketing Mix Strategies 13 4. Recommendations 15 5. Conclusion 16 References 17 About Nokia history. 2011. About Nokia history. [ONLINE] Available at:http://www.about-nokia.com/history/.
12 pages (3000 words) Research Paper
Internet Marketing Strategy ( Nike )
new markets, and creating value for goods and services. All these are the core functions incorporated in Nike Inc. and the recent mergers and the subsequent actions taken in this regard. Specialty: Nike Inc is not just limited to a single foot wear item, rather it ensures its presence in multiple ways, such as sports equipment, apparels and various other inter related items.
8 pages (2000 words) Research Paper
In instruction box
The Nokia Lumia 1820 Smartphone will be targeted at a host of segments including students and adults who need more features than an ordinary phone offers. Nokia’s main competitors in the Indian market include Apple, Samsung, Techno, Sony Ericson, and LG, all of which produce and market mobile phones in the Indian market.
10 pages (2500 words) Research Proposal
A report into the behaviour, needs and motivators of consumers of hospitality services.
Once trends have been identified, an appropriate research project can be created to address the ways in which a hotel is meeting the needs as outlined
6 pages (1500 words) Essay
Admission Essay
At his house, I was introduced to his father, an eminent businessman who was constantly on the phone throughout the period that I was there. I was so fascinated by his demeanor and his phone conversations (he
11 pages (2750 words) Admission/Application Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT