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Miniscule-Pro-Vision Phone Projector - Essay Example

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Miniscule-Pro-Vision Phone Projector

There will mainly be two product segments. The first and most strategic product segment will be the one aimed at manufacturers of phone handsets where the projectors are tiny Pico projector chips. The second entail complete phone projectors which are conveniently smaller in size, and easily integrated into a number of specific smartphones that have iOS, Android and RIM operating systems. These products will be built on RGB (Red Green Blue) laser projection technology ad will have the capability of forming high quality images projected on a surface: that is 35 lumen, 13 inch full colour images with WVGA (820 * 480 pixel) resolution, and using an infrared sensing technology be able to project interactive images that are responsive to touch. The Target markets: the company’s phone projector targets two key customers: end-user consumer aged between 20-44 years of age earning an income of ? 40,000 and above per year and delight in media sharing and content consumption in newer enlarged ways. The second and most important and strategic target market for the company will be the mobile handset manufacturers who constantly redefine their gadgets through innovative features that are fun, convenient and revolutionary. Market Research: 84% of the consumer respondents would like to own a phone with a projector, and 63% of them would be willing to pay a higher price for the phone, and a standard market price for the phone projector. 67% of phone manufacturers were experimenting with the embedded phone projector technology; they were though taking it slow observing end user consumer behaviour towards the gadgets and towards the already released Samsung galaxy with an in-built phone projector. 47% of them thought that while the phone projector technologies were a revolutionary technology, consumers had not yet found solid imperative uses for such projections as most only focused media sharing. They though all agreed that highly responsive touch enabled phone projectors would certainly find a lot more uses, and consumers would be highly responsive towards such phones than phones which only projected images and videos. It is projected that by 2015, the projector phones that will have been sold will be more than 20 million units. Projected sales: Profits in the first second and third years of operations are projected to be ?895,000, ?1,051,000, and ?1,350,000 respectively. This is in view of the high cost of initially promoting the product. Closing Summary: in conclusion, the product is found to be viable and profitable Table of contents Slogan ……………………………………………………………………………………………4 Mission Statement…………………………………………………………………………………4 Environmental Scanning …………………………………………………………………………6 SWOT Analysis ………………………………………………………………………….6 PESTLE Analysis ……………………….……………………………………………….8 Marketing Research ……………...……………………………………………………. 11 Segmentation ...............................……………………………………………………………..16 Demographics …………………………………………………………………………………..17 Targeting ……………………………………………………………………………………….19 Positioning …………………..………………………… ...Show more
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Summary

The product: The product is a phone projector that enables easy integration of the projector with a wide array of phone models. The phone projector provides convenience in its smaller size and high quality resolution, easier integration and fun media sharing. …
Miniscule-Pro-Vision Phone Projector
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