Got a tricky question? Receive an answer from students like you! Try us!

Miniscule-Pro-Vision Phone Projector - Essay Example

Only on StudentShare
Masters
Essay
Marketing
Pages 25 (6275 words)

Summary

The product: The product is a phone projector that enables easy integration of the projector with a wide array of phone models. The phone projector provides convenience in its smaller size and high quality resolution, easier integration and fun media sharing. …

Extract of sample
Miniscule-Pro-Vision Phone Projector

There will mainly be two product segments. The first and most strategic product segment will be the one aimed at manufacturers of phone handsets where the projectors are tiny Pico projector chips. The second entail complete phone projectors which are conveniently smaller in size, and easily integrated into a number of specific smartphones that have iOS, Android and RIM operating systems. These products will be built on RGB (Red Green Blue) laser projection technology ad will have the capability of forming high quality images projected on a surface: that is 35 lumen, 13 inch full colour images with WVGA (820 * 480 pixel) resolution, and using an infrared sensing technology be able to project interactive images that are responsive to touch. The Target markets: the company’s phone projector targets two key customers: end-user consumer aged between 20-44 years of age earning an income of ? 40,000 and above per year and delight in media sharing and content consumption in newer enlarged ways. The second and most important and strategic target market for the company will be the mobile handset manufacturers who constantly redefine their gadgets through innovative features that are fun, convenient and revolutionary. ...
Download paper
Not exactly what you need?

Related Essays

Mobile phone addiction
The use of mobile phones have also become a constant feature for many people, most especially teenagers who always find the need to stay in touch with each other. As a result, mobile phone addiction has become a significant issue among users. Studies on this problem have been carried out, seeking to establish its causes, manifestations, and remedies. This literature review shall review four peer-reviewed articles on mobile phone addiction. A literature search would first be carried out via an internet search using the following search words and similar combinations of these words: mobile phone…
11 pages (2761 words)
Developing IMC plan for Tween Mobile phone
For the last two years, this young company, which has the credit of designing some of the most innovative applications in the mobile industry, was experiencing a dearth in the sales of its products. Further analysis revealed that the sales of the company depreciated as a direct response to the saturation of the adult mobile users while the market for new mobile applications is increasing exponentially due to the emergence of a new category of young consumers. This led to the company feeling the need to design a new marketing communication plan which will increasingly focus on the various…
18 pages (4518 words)
Marketing Plan for R200 "Revola" Smart Phone
They are also data enabled However, the smart phone models that are currently available in the market have several deficits. Storage memory is limited because the in built memory is limited and has a provision for just one microSD memory card slot. Due to the multitasking on the smart phone battery life is really reduced requiring one to keep recharging frequently. A majority of smart phones are recharged from an electric circuit which may be a barrier if one is not in a position to access electricity. Touch screen smart phone models have high sensitivity and easily damaged when in contact…
10 pages (2510 words)
The Mobile Phone Market in China
At the same time, there is a heavy reliance on group affiliation and group membership in China that continues to feed growing consumption demand ratios for mobile phone products as a means to stay connected with other Chinese family members and peer acquaintances. There is also a growing demand for mobile services in the business environment for executives and generic employees alike, representing a whole different market segment other than just the middle class Chinese buyer. Therefore, there are multiple market segments that are available for targeting which will require the creation of an…
16 pages (4016 words)
Budget for Apple Vision
Quantifiable Elements for Evaluating, Monitoring, and Controlling Marketing Plan …
5 pages (1255 words)
Introduction Vision Mission Goals Obs Competitors ADI
It operates in one kind of segment, which is made of two distinct groups: one on products and one on end markets (Analog, 2011, p.3). The product group is concentrated on “core technology development and leadership in converters, amplifiers and RF, MEMS, power management, and DSP” (Analog, 2011, p.3). The end market-focused organization is focused on understanding, choosing, and resourcing activities that are more customized to specific markets or applications (Analog, 2011, p.3). ADI has direct sales offices, sales representatives, and distributors in more than 40 countries that are…
4 pages (1004 words)
World Vision research Paper
World Vision is a company based on Christian partnerships all around the world and they aim to use their Christian values in serving mankind and giving back to the world. They work towards bringing children and families out of their state of poverty and help them utilize their full potential in their lives. They also aim to tackle any injustice brought upon these people, in order to improve their standard of living. World Vision provides emergency services to disaster stricken areas. They arrange immediate relief programs for people who find themselves in conflict areas. This relief can be in…
4 pages (1004 words)