Got a tricky question? Receive an answer from students like you! Try us!

Marketing - Essay Example

Only on StudentShare
Masters
Essay
Marketing
Pages 9 (2259 words)

Summary

Promotional Plan of Vietnamese Coffee Executive summary The coffee industry of UK is one of the fastest growing industries of the world. The people of UK are passionate about coffee, which is one of the major drivers of the industry. The company, Trung Nguyen is planning to commence its business in the UK market with their range of Vietnamese coffee…

Extract of sample
Marketing

In additional, traditional techniques such as billboards and catalogues are also recommended. Apart from that modern techniques such as social media advertisement, in store promotion are also recommended pt the company. With such approaches it is expected that Trung Nguyen will be able to reach a good position in UK coffee industry. Table of Contents Table of Contents 3 Introduction 4 The plan 5 Conclusion 11 Appendix 12 Bibliography 14 Introduction It has been recommended that a strategy of franchising is undertaken in importing Vietnamese coffee to the UK market. The prime intention is operate effectively in the UK market and pursue development and focus strategy. On the basis of this a promotional plan has been developed which considers the use of different type of promotional activities such as advertising, sales promotion, public relations and sponsorships. It has been suggested that the in UK market promotional activities such as advertising in magazines and newspapers, broadcasting advertising including television, radio, billboards and catalogues are useful. In addition, it was also suggested that the company should also use social networking websites to promote the product in the UK market. ...
Download paper
Not exactly what you need?

Related Essays

marketing
I found the group activities that were part of the course to be quite stimulating. I will admit that the ‘Functional Presentation’ part of the course provided a greater challenge for me than did the mainly theoretical part of course; however, both sections challenged me to find new ways of learning. I found out that most of the time, businesses in today’s world operate in an environment where customers not only have much more information regarding the available financial services, but they also have greater demands. Financial services have to be offered in environments that meet with the…
8 pages (2008 words)
Marketing
This is achieved through transforming the physical features and insubstantial insights of a marketing offering in relation to the rivalry. It is vital to note that position is not determined by the appearance of the product or the sustenance that it pursues to stimulate. However, it is instead the insight or appearance that takes a distinct location in the mindset of the consumer; furthermore, positioning is a communication, comprising the establishment of a market mix, which creates the natural flow of information from market segmentation through target marketing. It is a form of developing a…
5 pages (1255 words)
Marketing
This paper will look at marketing in general, as a process of moving products or services from the manufacturers or providers to the hands of their customers. Marketing Definition Marketing is a large process as Pride and Ferrell (3) defines it, encompassing quite a lot of processes. According to Pride and Ferrell (3) “marketing is the process of creating, distributing, promoting and pricing goods, services, and ideas to facilitate satisfying exchange relationships with customers to develop and maintain favourable relationships with stakeholders in the dynamic world.” According to this…
6 pages (1506 words)
Marketing
Marketing is therefore an essential department in every organization since it deals with the product and service proportion thereby catering for the organization’s operations. The department works in close relation with other management departments to ensure the organization operates as a unified whole. In carrying out their mandate, the marketing department develops its operations depending on the nature of the target market for every product or service in the industry. Additionally, the department counsels the production department thereby ensuring that the company produces appropriate…
2 pages (502 words)
Marketing
2003, 504). Marketing structures that play roles in the strategic planning process include formalization, specialization and centralization (Kellar, A. 2009, 389). These structures are, particularly, important in shaping the performance of an organization (Laforet, S. 2012, 163). Formalization is the degree to which working relationships and decisions are governed by standard policies, procedures and formal rules. Centralization is the locus of the authority and control of a decision within an organizational entity. In organizations that are highly centralized, only one or a few top managers…
4 pages (1004 words)
Marketing
Marketing is a particularly fundamental function for strategy formulation in a business. It informs a strategy, counsels it, reviews it and provides insights into strategy formulation in an organization. An outstanding marketing department is involved in a continuous cycle of measure-analyze-plan-measure. This cycle is as well a key ingredient of strategic business management function. Therefore, in essence, marketing is a key element of strategic management function. Great marketing can help the company in identifying and addressing improvement strategies to customers in either product…
4 pages (1004 words)
Marketing
At the apex are vital corporate decisions dealing with the firm's mission, visualization, goals, and the allocation of resources in the midst of business units. Planning at this stage involves decisions concerning the divestment of the business units themselves. These decisions drop down the corporate constitution to the business-unit level, where planning is mainly focused on achieving the objectives inside defined product markets. Planning at this stage must consider and be regular with decisions prepared at the corporate level. However, single business unit organizations, corporate and…
4 pages (1004 words)