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Pages 9 (2259 words)
Promotional Plan of Vietnamese Coffee Executive summary The coffee industry of UK is one of the fastest growing industries of the world. The people of UK are passionate about coffee, which is one of the major drivers of the industry. The company, Trung Nguyen is planning to commence its business in the UK market with their range of Vietnamese coffee.
In additional, traditional techniques such as billboards and catalogues are also recommended. Apart from that modern techniques such as social media advertisement, in store promotion are also recommended pt the company. With such approaches it is expected that Trung Nguyen will be able to reach a good position in UK coffee industry. Table of Contents Table of Contents 3 Introduction 4 The plan 5 Conclusion 11 Appendix 12 Bibliography 14 Introduction It has been recommended that a strategy of franchising is undertaken in importing Vietnamese coffee to the UK market. The prime intention is operate effectively in the UK market and pursue development and focus strategy. On the basis of this a promotional plan has been developed which considers the use of different type of promotional activities such as advertising, sales promotion, public relations and sponsorships. It has been suggested that the in UK market promotional activities such as advertising in magazines and newspapers, broadcasting advertising including television, radio, billboards and catalogues are useful. In addition, it was also suggested that the company should also use social networking websites to promote the product in the UK market. ...
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