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Direct Marketing is an invasion of people's privacy. Discuss this statement. - Essay Example
Pages 6 (1506 words)
Discussion on Direct Marketing Name: Institution: Discussion on Direct Marketing Direct marketing is a form of publicity that permits non profit organizations and businesses to directly communicate with clients, with marketing methods that comprise outdoor advertising, cell phone text messaging, promotional letters, email, catalogue distribution, interactive consumer websites, fliers, and online display advertisements…
Two, direct marketing attempts to promote a specified call to action, for instance, an advertisement may require the customer to either click on a link to a website or calla free telephone number. Three, direct marketing lays emphasis on measurable, traceable reactions from clients without regard for the medium that is utilized (Tapp 2004, p. 9). In addition, direct marketing is utilized by businesses of all magnitudes, from the ones that are in their initial stages to the most developed ones. A correctly planned and implemented direct marketing advertisement may prove definite earnings on investment by indicating how a large number of probable clients reacted to a concise call to action. Standard advertisements avoid call for action in preference of communications that attempt to develop prospects’ emotional engagement or awareness with a product. Even properly developed standard advertisements infrequently can prove their effect on the end result of an organization (Blankenship, Breen & Dutka 1998, p. 72). This paper will discuss the statement direct marketing is an invasion of people’s privacy. ...
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