Direct Marketing is an invasion of people's privacy. Discuss this statement.

Direct Marketing is an invasion of people
Masters
Essay
Marketing
Pages 6 (1506 words)
Download 0
  Discussion on Direct Marketing Name: Institution:       Discussion on Direct Marketing Direct marketing is a form of publicity that permits non profit organizations and businesses to directly communicate with clients, with marketing methods that comprise outdoor advertising, cell phone text messaging, promotional letters, email, catalogue distribution, interactive consumer websites, fliers, and online display advertisements…

Introduction

Two, direct marketing attempts to promote a specified call to action, for instance, an advertisement may require the customer to either click on a link to a website or calla free telephone number. Three, direct marketing lays emphasis on measurable, traceable reactions from clients without regard for the medium that is utilized (Tapp 2004, p. 9). In addition, direct marketing is utilized by businesses of all magnitudes, from the ones that are in their initial stages to the most developed ones. A correctly planned and implemented direct marketing advertisement may prove definite earnings on investment by indicating how a large number of probable clients reacted to a concise call to action. Standard advertisements avoid call for action in preference of communications that attempt to develop prospects’ emotional engagement or awareness with a product. Even properly developed standard advertisements infrequently can prove their effect on the end result of an organization (Blankenship, Breen & Dutka 1998, p. 72). This paper will discuss the statement direct marketing is an invasion of people’s privacy. ...
Download paper
Not exactly what you need?

Related papers

Direct marketing plan for expatriate sports and health centre
The direct market plan for developing the club will: i. First, create the overview of health and sports marketing to create the required brand’s message ii. Next, proceed to determine how the message fits the club’s development, and match the opportunities with the new brand message. iii. Finally, the health and sports club should be determined by the strategic business formula, and a clear,…
Direct and marketing communication
Anthony Menswear preserves a comfortable shopping environment for customers so that it can provide contentment to customers (Anthony Menswear, “Anthony Independent Menswear – Cambridge UK”). The apparel industry in the UK is highly competitive with several big players, and it is vital for Anthony Menswear to revise the marketing system in order to increase the customer base. Managing good…
Direct & Digital Marketing
Gronroos (1994) has criticized the tenets of the Four Ps of marketing which according to him is a weak perspective altogether that has several negative implications on various critical aspects of marketing such as research and application, the limitations of traditional marketing approaches such as the Four Ps of marketing have also been recognized by Bitner (1991) who like Vargo & Lusch (2004)…
Development and Implementation of Direct and Internet Marketing Strategy in Nokia
Similarly, many companies have embraced the use of direct marketing to lure customers into buying and remaining loyal to the company’s products. Direct marketing strategy is adopted to ensure the success of the marketing campaign. It involves companies approaching the consumers with their products and survives with the aim of meeting their goals by influencing an action through buying, ordering,…
Direct and Interactive Marketing
The following is a discussion of strategic approaches in relation to the strengths and opportunities that the management seeks to accrue from the business environment. The details further establish the salient use of the variables in rebuilding the supermarkets’ strategic framework. Analyses for Morrisons’ supermarkets Situation analysis in Morrisons Morrisons has competently claimed its…
Direct and Interactive Marketing
Nonetheless, there is need for a market analysis in a bid to ascertain whether launching an on-line shopping facility later in 2013 will be profitable. Situation analysis Situation analysis is a collection of strategic tools for understanding both the internal and external market of W. M. Morrison Supermarket. Situation analysis tools include 5C analysis, SWOT, and Porter’s five forces amongst…
DISSERTATION ON VIRAL MARKETING OF FMCG: CONSUMER PRIVACY / DATA PROTECTION
Review of the Literature……………………………………………………………………….3 3. Data Collection…………………………………………………………………………………7 4. Findings & Discussion………………………………………………………………………….8 5.…