Direct Marketing is an invasion of people's privacy. Discuss this statement. - Essay Example

Only on StudentShare

Extract of sample
Direct Marketing is an invasion of people's privacy. Discuss this statement.

Two, direct marketing attempts to promote a specified call to action, for instance, an advertisement may require the customer to either click on a link to a website or calla free telephone number. Three, direct marketing lays emphasis on measurable, traceable reactions from clients without regard for the medium that is utilized (Tapp 2004, p. 9). In addition, direct marketing is utilized by businesses of all magnitudes, from the ones that are in their initial stages to the most developed ones. A correctly planned and implemented direct marketing advertisement may prove definite earnings on investment by indicating how a large number of probable clients reacted to a concise call to action. Standard advertisements avoid call for action in preference of communications that attempt to develop prospects’ emotional engagement or awareness with a product. Even properly developed standard advertisements infrequently can prove their effect on the end result of an organization (Blankenship, Breen & Dutka 1998, p. 72). This paper will discuss the statement direct marketing is an invasion of people’s privacy. ...Show more

Summary

  Discussion on Direct Marketing Name: Institution:       Discussion on Direct Marketing Direct marketing is a form of publicity that permits non profit organizations and businesses to directly communicate with clients, with marketing methods that comprise outdoor advertising, cell phone text messaging, promotional letters, email, catalogue distribution, interactive consumer websites, fliers, and online display advertisements…
Author : gbahringer
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Direct Marketing is an invasion of people's privacy. Discuss this statement."
with a personal 20% discount.
Grab the best paper

Related Essays

Trust-Mart expansion on to UKs supermarket retail market
The supermarket retailing industry is one of the strong competitive industries in China. The retailing industry in China has strong prospects of growth. It is the fifth biggest consumption market in the world. From 2006–2009, the turnover of China’s supermarket retail industry had improved from 51.2 to 86.4 billion USD.
12 pages (3000 words) Assignment
Direct marketing plan for expatriate sports and health centre
The focus of this work involves developing a modern facility which will be universally completed with the necessary requirement for the expatriates. The health/sports centre will use new brands for its strong identification in order to allow it to build itself as a fully fletched organization.
12 pages (3000 words) Essay
Direct and marketing communication
The company focuses on retailing European clothes of superior quality. Anthony Menswear uses business to consumer marketing through several activities such as internet marketing, advertising, and public relations and maintaining brand reputation. Since the initiation phase, Anthony Menswear has maintained a good status in apparel business by providing ranges of quality products in affordable rates.
6 pages (1500 words) Essay
Direct & Digital Marketing
(2005), Principles of Direct and Database Marketing, 3rd Ed, Prentice Hall, p9) Discuss this statement. The traditional and conventional approach to marketing has been epitomised and framed in the concept of the ‘Four Ps’ of marketing for decades (Gronroos, 1994), which are product, price, place and promotion but the foundations of a dynamically changing modern marketing environment require that the concept of marketing must now evolve and break free from its economics based roots to cater to the demands of the contemporary consumer, whose primary focus is not embedded exclusively within the exchange of tangible goods but also the purchase of intangible services (Vargo & Lusch, 2004).
12 pages (3000 words) Essay
Development and Implementation of Direct and Internet Marketing Strategy in Nokia
They have increasingly diversified their communication strategies to tap into the ever growing markets as a result of globalization. The recent developments in the field of technology marked by the internet revolution have made many companies resort to the use of internet in reaching their clients.
9 pages (2250 words) Essay
Direct and Interactive Marketing
These stakeholders push for the analysis of PESTLE (political-legal, economic, socio-cultural, and technological) environments. Morrisons understands of the prevailing environmental changes that can only impose positive factors to the company after establishing competitive direct marketing approaches (British grocery market, 2012:2).
10 pages (2500 words) Essay
Direct and Interactive Marketing
W. M. Morrison Supermarket is the 4th largest supermarket chain in an industry that continues to experience environmental dynamics such as technological changes and improvements. Due to the drop in sales by approximately 2.5%, W. M. Morrison Supermarket aims at deploying online shopping that grew in 2012 by approximately 20%.
8 pages (2000 words) Essay
DISSERTATION ON VIRAL MARKETING OF FMCG: CONSUMER PRIVACY / DATA PROTECTION
DISSERTATION ON VIRAL MARKETING OF FMCG: CONSUMER PRIVACY / DATA PROTECTION (Student name) As partial submission for a degree in marketing The date Table of contents 1. Introduction……………………………………………………………………………………..3 2.
10 pages (2500 words) Essay
The Young and Elder Consumers of SONY in United Kingdom
Econometric studies forecast a direct effect of a shift of the age structure, together with changes in the level and distribution of spending power, so
4 pages (1000 words) Essay
Victoria's secret enters Argentina ( Retail marketing plan)
In the situation analysis, the company develops a swot analysis to effectively check on the viability of the company in the new market. The company
10 pages (2500 words) Assignment
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT