Technology and innovation played a basic part in bridging the quality gap between European and California vintners (Porter 1998). Conventionally, European vintners had depended intensely on flavor (qualitative) and time-tried practices. Then later on, California winemakers started utilizing quantitative analysis to transform higher, more consistent quality of wines. Innovations rushed quickly right around the state's vintners, particularly in Napa, where the majority of the wineries were found alongside. Besides, U.C. Davis, one of the world leading wine research institute, assisted explore some new technologies i.e. mechanical harvesting, trickle watering system, and field transplanting. All of this upgraded the quality of Californian wines. By the mid 70s, California’s premium wines gained international fame (Porter and Bond 2008).
France experienced intense over production. The EU, under the Common Agricultural Policy for wine, had taken many steps to diminish wine yield in its member states thru an exhibit of subsidies. New vineyard planting of table wine grapes was precluded and re-planting of existing vineyards was permitted just each eighth year. Most EU underpin headed off to subsidized "bumming-up" of lower quality vineyards, having permanently uprooted over 1.2 million acres from production. Moreover, compulsory and voluntary refining, which changed wine into liquor for human utilization or fuel, uprooted wine from the open business. ...Show more