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Pages 22 (5522 words)
This report is basically a case study of Zara retailer, a Spanish based company, one of leading company in retail of apparel and fashion. The macro level analysis indicates that company is facing several moderate to high level challenges.
Porter’s Five Force analysis emphasizes that market trends of apparel and fashion industry are comparable to certain other industries and going to be more challenging in near future. The report critically explains the supply chain research as one of the strongest point of Zara; because it’s flexible structure entertains the primary activities to be executed smoothly. Primary supporting activities like human resource management, procurement, and research and development departments play a key role in formulating business and corporate level strategies. This case study highlights that Zara’s success is based on its low cost and product differentiation strategy. It further suggests that hybrid strategy could be more effectual for the company as it reduces the production cost of high quality products. The report also explains the two sad incidents which took place in recent years and have left a negative mark on the reputation of Zara. At the end of the case study, few suggestions are briefly presented for the further growth or expansion of the company. ...
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