Coursework - Essay Example

Only on StudentShare

Extract of sample
Coursework

Coca Cola Company owns over 300 brands including carbonated drinks, non-carbonated drinks, fruit drinks, sports drinks and bottled water. It is estimated that this company has a daily turnover of 2billion on all of its brands thus providing enough prove that Coca Cola Company is among the biggest companies holding biggest market share in the global markets where 80% of the turnover and profitability comes from international markets outside USA. To sustain this dominance and to facilitate its expansions into the new market segments at the same time launching new products the company has to develop market plan in where it outlines various guidelines and strategies that the company should fully implement, more notable is that the Company has become a success story because of its various marketing strategies that suits the various consumer market segment across the globe (Doole 2008). These marketing strategies have enhanced the continued expansions of the company into the new global potential markets through acquisition of other brands countering its major competitors, launching of new brands and development of new markets in the unexploited markets as well as facilitating brand awareness to the existing and potential consumers thus enhancing consumer satisfaction, trust and loyalty on these brands. ...Show more

Summary

[ROLE OF MARKETING IN A CONSUMER SOCIETY] By Insert Your Name Presented to Course Institution Name, Location Date Due Coca Cola Company is one of is one of the leading enterprises in the manufacture and distribution of the food and non-alcoholic beverages…
Author : taliarippin
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Coursework"
with a personal 20% discount.
Grab the best paper

Related Essays

Coursework 2
In other words, TATA is one of the largest socially committed organizations. They do believe that it is their duty to deliver something in return to the community in which they operate since community resources are utilized for their business units. Service without sin is the slogan reflected in every business activities of TATA.
12 pages (3000 words) Essay
Social and cultural marketing
Marketing has effects on the society therefore business managers have to become more conscious of the society around them when carrying out their operations. This is regarded as the beginning of a new concept known as Societal Marketing that shows marketing is a pervasive societal activity that goes beyond increasing sales and making profits (Bagozzi, 1984 p 4).
10 pages (2500 words) Coursework
Marketing coursework
However, the government has not put enough measures to develop the socio-economic situation of Ethiopia in order to eradicate poverty. First, Ethiopia is challenged by biophysical and water management issues. Challenges of water management are numerous thus affecting the ability of the country’s population to receive clean water for their use.
12 pages (3000 words) Coursework
E-Business Resit Coursework
From the product development to review of after sales services, e-business and internet play key part in the flow of data, not only inside individual business but also between businesses of an individual or multiple companies. The internet based system has engrossed special concentration because of the market expansion and impact on business structures internationally (Park & Yun, 2004).
6 pages (1500 words) Essay
Empirical Finance Coursework
Instruments of investment are diverse and dynamic in nature, and so are the trends of investment of investment from time to time. Economic performance is a critical investment determinant due to the underlying risks that are associated with investment activities.
4 pages (1000 words) Essay
An investigation into Chinese consumers' reasons for purchasing luxury brands in the UK
Zou,D. Jin, L. (2010),"Exploiting the goldmine: a lifestyle analysis of affluent Chinese consumers", Journal of Consumer Marketing, Vol. 27 Iss: 7 pp. 615 – 628. Journal Article 26 Jap, W. 2010. Confucius Face Culture on Chinese Consumer Consumption Values toward Global Brands.
24 pages (6000 words) Dissertation
Developing Marketing Capability
In this way, the need is of having an effective marketing function. This requires a strategic approach from organizations to devise a strong and sustaining marketing function. This study is going to evaluate of how organizations work on structuring marketing function.
8 pages (2000 words) Essay
Coursework 1 Report
..8 Works Cited……………………………………………………………………………………...10 Introduction The internet based activities of the departmental stores have changed the behaviour of customers over the years due to the facilities of the advanced software, technologies and web-based solution employed by the department stores.
8 pages (2000 words) Dissertation
Coursework 2 Report
Social Media Networking for B2B Segment L’Oreal wanted to increase the sales of their products through the salons, which will act as their distributors. Keeping in mind this aim, they offered access of the Buddy Media, the social marketing suit to more than 5000 salons.
4 pages (1000 words) Dissertation
Coursework 1 Assignment: Management Report 1 : Environmental Audit
Maintenance of success depends on the strategies implemented so as to operate in the prevailing environment. Strategies undertaken decide the success or failure of an organization. A strategy provides direction to the business and assigns a plan that is to be followed so as to fulfill the objective.
6 pages (1500 words) Coursework
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT