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[ROLE OF MARKETING IN A CONSUMER SOCIETY] By Insert Your Name Presented to Instructor’s Name, Course Institution Name, Location Date Due Coca Cola Company is one of is one of the leading enterprises in the manufacture and distribution of the food and non-alcoholic beverages.
Coca Cola Company owns over 300 brands including carbonated drinks, non-carbonated drinks, fruit drinks, sports drinks and bottled water. It is estimated that this company has a daily turnover of 2billion on all of its brands thus providing enough prove that Coca Cola Company is among the biggest companies holding biggest market share in the global markets where 80% of the turnover and profitability comes from international markets outside USA. To sustain this dominance and to facilitate its expansions into the new market segments at the same time launching new products the company has to develop market plan in where it outlines various guidelines and strategies that the company should fully implement, more notable is that the Company has become a success story because of its various marketing strategies that suits the various consumer market segment across the globe (Doole 2008). These marketing strategies have enhanced the continued expansions of the company into the new global potential markets through acquisition of other brands countering its major competitors, launching of new brands and development of new markets in the unexploited markets as well as facilitating brand awareness to the existing and potential consumers thus enhancing consumer satisfaction, trust and loyalty on these brands. ...
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