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Consumer behaviour in Cambodia
Pages 25 (6275 words)
Consumer Behaviour in Cambodia Table of Contents CHAPTER III – RESEARCH METHODOLOGY 4 3.1 Introduction 4 3.2 Research Philosophy 4 3.3 Research Approach 5 3.4 Research Design 7 3.5 Type of Research 7 3.6 Data Collection and Sampling 8 3.6.1 Questionnaire Survey 9 3.6.2 Focus Group Interview 10 3.7 Ethical Consideration 11 3.8 Limitations of the Study 12 CHAPTER 4 - FINDINGS AND DATA ANALYSIS 13 4.1 Findings and Analysis of Questionnaire Survey 13 4.2 Findings and Analysis of Focus Group Interview 23 CHAPTER V – CONCLUSION & RECOMMENDATIONS 26 5.1 Conclusion 26 5.2 Recommendations 26 References 28 Appendix 32 Appendix I - Questionnaire for the General Customers 32 Appendix II - Focus Group
This section will comprise the justification and description of the research methods that are to be put into practise in order to determine the consuming behaviour in Cambodia. The methods that will be adopted have been explained in detail so that a suitable pathway can be determined. The chapter will shed light on the research design, the methods and the philosophical approaches of the study. The chapter then proceeds to highlight the sampling method and the sample size of the study. The target population or the intended participants who will be approached will be also highlighted. In addition, this chapter will also emphasize on the process of data collection and how the collected data will be analysed in the subsequent section. Lastly, the study will state the ethical issues associated with the study and the limitation of the study. ...
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