StudentShare solutions
Triangle menu
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

International fashion textiles Marketing - Literature review Example

Nobody downloaded yet
Internationalization Process Internationalization process is a particular brand development process considering from the local or domestic market place to international market place. This internationalization process used to provide international activity analysis depending upon the market penetration. International environment will generate valuable experience about the learning global strategy. For an example, an organization can gain valuable experiences in order to identify the social problems in various countries (Pride and Ferrell, 2011, p.248). Based on several literatures, internationalization process can be defined as the specific process to increase the involvement of a brand or an organization in global operations. Generally, this internationalization process comprises of a sensible planning perspective, which can help the organization to make effective strategic decisions in order to improve the organizational performance. It indicates that, the organization has internationalized their business operations based on the strategy development (Hill and Jones, 2011, p.149). It generally supports the predefined long-term objectives of the organization. In a very much simple and similar attempt, the literatures have proposed s strategic planning process framework for the luxurious fast-fashion and textile organizations or brands that has internationalized their business operation around the globe. Exclusively, the initiative frameworks that have been proposed by the literatures depict the internationalization trend for the both born-global and gradual global luxurious fashion and textile organizations. An international strategic planning process allows several potential organizations to increase the incremental operation involvement in a very concrete manner (Behrens, 2009, p.71). These strategies only can be implemented after achieving significant success in the home or domestic market. It has been effectively revealed that the incremental process of internationalization planning develops by the learning via commitment over longer period of times. In this way, the fashion and textile retailers used to construct a strong base in the domestic market (Etemed, 2005, p.62). Moreover, this strategy and process help the organiza6tions to focus on the expansion of business operations on other potential geographic areas either within the country or any other potential international area. The growth of business performance level in the domestic market used to motivate the organizations to make an international footprint around the globe. Therefore, an incremental planning structure can significantly provide the luxury fashion or the textile retail organizations an effective understanding about the competency and several aspects of a local market place (Kapferer, 2008, p.34). Moreover, it helps to identify various innovative strategies that can be effective enough to implement in the international business expansion process. There are several drawbacks that exist in the incremental planning structure. The fashion and textile retailers may not be able to execute the same strategy in terms of global market. In order to support this concept, Bell et al. (2003) has argued that, in the incrementa ...Show more
Cite this document
  • APA
  • MLA
(“International fashion textiles Marketing Literature review”, n.d.)
Retrieved from
(International Fashion Textiles Marketing Literature Review)
“International Fashion Textiles Marketing Literature Review”, n.d.
  • Cited: 0 times


International Fashion Textiles Marketing Table of Contents Literature Review 3 Internationalization Process 3 Resource-Based Theory 5 Psychic distance and Internationalization Process 7 Shanghai Tang: UK and China Market Perspective 8 Market Entry 8 Flagship Store 9 Target Market 10 Marketing Mix: 4Ps Framework 10 Conclusion 13 Recommendations 14 References 15 Literature Review Shanghai Tang is one of the leading luxury global brands in China…
International fashion textiles Marketing
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the literature review on your topic
"International fashion textiles Marketing"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Supply Chain Management in Fast Fashion Companies (Zara & H&M)
The information included in this analysis is primarily based on studies and literature relating to fast fashion and supply chain management, as well as the theories and strategies involved in supply chain management. In particular, the theories being referred are traditional supply chain, quick response, and the agile supply chain -- theories that are considered relevant to the fashion industry.
14 pages (3500 words) Literature review
Effect of recession on U.K. clothing sector
e UK economy went into recession. It led to decline in output of the economy as well as increase in the unemployment rate. There has been decline in the real output by 6.4 per cent. However, in the second quarter of 2010, it was apparent that GDP had grown by 1.9 percent.
12 pages (3000 words) Literature review
This feature of marketing strategy has made many organizations opt to use social media as their marketing tool. Social media provides the most comfortable and appealing platform for marketing than any other medium (Kincy, 2011). In explaining the significance of the social media, Hargadon & Douglas (2001) also point out that social media makes it easy for consumer to realize their need, access available options and receive customer service.
4 pages (1000 words) Literature review
Effect of recession on U.K. clothing sector
Not only the UK but also the developed countries throughout the world experienced reduction in the outputs (Bell & Blanchflower, 2010). The research paper aims at providing a thought upon the effects of recession on the UK clothing
12 pages (3000 words) Literature review
Art Management-festival comparison
sic modernism” that was marked by the Bauhaus), and what had a deep upshot on well-liked experience in Hungary, the pseudo-rustic and eclecticism trends. At an impressive show, the Museum of Applied Arts offers artistic interiors envisaged by the creators of the 1930s and
12 pages (3000 words) Literature review
Fashion Theory And Fashion Practice
Fashion Theory provides a platform for the extensive analysis of various cultural phenomena that range from simple to sophisticated cultural concepts, whereas fashion practice is a field that covers a wide array of contemporary design within the context of the fashion industry. The journal seeks to examine the innovative aspects that are explored as cultural aspects of design and fashion.
5 pages (1250 words) Literature review
Design (art and craft) innovation in Pakistan textile
It illustrates how a nation with a well-equipped youth with regard to art and craft develops faster industrially The focus is on higher education, current trends, effects of the society and industrialization. It puts forth issues
8 pages (2000 words) Literature review
Design (art and craft) innovation in Pakistan textile
It illustrates how a nation with a well-equipped youth with regard to art and craft develops faster industrially The focus is on higher education, current trends, effects of the society and industrialization. It puts forth issues
8 pages (2000 words) Literature review
Design Innovation in Pakistan Textile
Learning of art and crafts is not compulsory in the schemes of teaching, the incorporation of formal schemes teaching of the art and craft lessons in
15 pages (3750 words) Literature review
International Marketing and Branding for Hotels
According to the report branded hotels make up over 53% of the total hotel market. In the US, around 70% of available rooms are in branded hotels. In developing markets such as China and India, branded hotels account for a lower 45% to 55% of total available rooms. The five leading branded hotel companies.
5 pages (1250 words) Literature review
Comments (0)
Click to create a comment
Let us find you another Literature review on topic International fashion textiles Marketing for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us