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International fashion textiles Marketing - Literature review Example
Pages 12 (3012 words)
International Fashion Textiles Marketing Table of Contents Literature Review 3 Internationalization Process 3 Resource-Based Theory 5 Psychic distance and Internationalization Process 7 Shanghai Tang: UK and China Market Perspective 8 Market Entry 8 Flagship Store 9 Target Market 10 Marketing Mix: 4Ps Framework 10 Conclusion 13 Recommendations 14 References 15 Literature Review Shanghai Tang is one of the leading luxury global brands in China…
Internationalization Process Internationalization process is a particular brand development process considering from the local or domestic market place to international market place. This internationalization process used to provide international activity analysis depending upon the market penetration. International environment will generate valuable experience about the learning global strategy. For an example, an organization can gain valuable experiences in order to identify the social problems in various countries (Pride and Ferrell, 2011, p.248). Based on several literatures, internationalization process can be defined as the specific process to increase the involvement of a brand or an organization in global operations. Generally, this internationalization process comprises of a sensible planning perspective, which can help the organization to make effective strategic decisions in order to improve the organizational performance. It indicates that, the organization has internationalized their business operations based on the strategy development (Hill and Jones, 2011, p.149). It generally supports the predefined long-term objectives of the organization. ...
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