StudentShare solutions
Triangle menu

Marketing Products - Assignment Example

Not dowloaded yet

Extract of sample
Marketing Products

On the other hand, the company also ensures that its product is of high quality in order for other consumers to purchase its products as opposed to those of the competitors. Therefore, the key product offered is beer. The product has been the key product for the company for a number of years now. However, in order for the company to diversify the number of customers that it serves, it also includes other beverages in order to accommodate customers who might not be comfortable with drinking beer. However, the company manufactures beer only while it outsources the other beverages. The major characteristic of beer is that it requires a large number of raw materials such as sugar and water. Water is one scarce commodity that is very costly to the company since; it is not readily available. In addition, the sales of beer are also characterized by seasonal changes. For instance, the sales are always at peak during end month, and low pick during mid-month. This is due to the fact that; individuals tend to overspend when they have a lot money at their disposal. Beer is also a product that is not easy to market, this is because; it is not every individual in the society who takes beer. The service component that is associated with the product offered by BERVET is mainly entertainment. The company ensures that its customers are well entertained by the drinks that they serve. The company mainly promotes entertainment to promote its products to the customers. Therefore, customers will be mainly attracted to purchase the goods in search of entertainment. Therefore, entertainment is like an additional service that is offered to the consumers who purchase beer that is manufactured by BERVET. The service will greatly aid in enhancing the product through attracting the number of persons that purchase beer for the company. This way, the company will be able to also attract customers who do not take beer. Thus, other beverages offered will also have obtained market through the service. The service will also help in creating appositive image for the product. This is because; the company will be able to compete well with its competitors since; customers will find services that are not available from the competitors. Therefore, when more customers are attracted, the company’s sales will increase by a large amount (Wood, 2003). Currently, BERVET Company has already developed more than 5 product lines. However, the company can still be able to expand its product line in order to increase its sales of beer. This will be mainly through innovation. The company could come with new ideas of brewing different types of beers. This way, it will be able to come up with different types of products. Expanding of the product line can be done in terms of gender, age and income earning range. This is where by, individuals of different age groups will be targeted differently from individuals of different age groups. In addition, persons earning different levels of income will be targeted differently. This will also be accomplished through innovation since; the company could come up with expensive products that will be meant to specifically target people that earn high incomes. In terms of depth, the company could increase its product line by targeting a large number of persons to purchase its commodities (Wood, 2003). In addition, it could also increase the depth of its customers by increasing the size of the market, and the amount of ...Show more

Summary

Continuing Marketing Plan BERVET is a Company that mainly deals with manufacture of alcohol. Over a period the company has managed to expand itself in such a way that; it is able to serve more people from different markets. The company mainly aims at meeting the key needs of its customers through alcohol sale…
Author : augusta82
Marketing Products essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the assignment on your topic
"Marketing Products"
with a personal 20% discount.
Grab the best paper

Related Essays

Marketing report for a company that produces health organic food products
The marketing department has formulated new marketing objectives which are going to be employed in order to achieve this. These marketing objectives will focus on improving the sales of the company by studying the customer needs and wants (Kotler et al, 2009, p.
4 pages (1000 words) Assignment
Marketing Products
The beverages would be available in bottle sizes of 8oz, 12 oz, 16 oz, and 20 oz. The cola beverages would be available in medium and large sized plastic bottles in USA and UK for convenience purposes of the individual customers. The beverages manufactured for the corporate customers would be available in can sizes of 8oz, 12 oz, 16 oz, and 20 oz.
4 pages (1000 words) Assignment
Promote Products & services and undertake marketing activites
Student Statistics b. Analysis - Trends and Patterns of TAFE Ads i. Brisbane North Institute Marketing Survey results ii. Southbank Institute of Technology iii. The MSIT c. Promotional Activities of Universities vs. TAFE Institutes i. Traditional Ways of Advertising ii.
10 pages (2500 words) Assignment
MKG413A : Promote products & services Assessment 2- Marketing Plan
A country needs a better education system to produce its own talents and not depend on expatriates to accomplish complex tasks (McCarthy, 2012). As a result of that, governments spend huge sums of money for the development of educational infrastructure and system of the country.
12 pages (3000 words) Assignment
Marketing of Art Products
Meyer and Even (1998) considered the art market as having certain specificities which could be interpreted and explained differently within marketing theory perspectives. The role of artists in marketing and the prerequisites to marketing needed for successful sales of art objects are considered as important for sale of art objects.
6 pages (1500 words) Assignment
Marketing. New products development
This is so that the company does not loose its customers to competitors and thereby maintain its relevance in the market place. An attempt will be made to critically analyze the role of lead users in the development of new products. This essay shall seek to answer questions like: are lead users effective in the production and marketing of a new product Are there disadvantages in this approach to marketing Are there alternatives to this approach Etc.
8 pages (2000 words) Assignment
Marketing Products and Services in a Dynamic Environment
Theoretically, the article posits that the exchange of service is the key concern of organizations, societies, and markets (Vargo, Maglio, & Akaka, 2008, p. 146). The article explores the merits of Aristotle’s views that differentiate between
10 pages (2500 words) Assignment
Marketing Services Versus Products
Depending on whether someone is marketing a product or a service, the approach to marketing may be different. There are however times that the approach to marketing products
2 pages (500 words) Assignment
Marketing Services Versus Products Part II
A good example of service customization is the guided tour. Depending where the tourists would want to go, travel agencies can arrange for
1 pages (250 words) Assignment
The Marketing Mix: Products and Brands/Marketing Mix: Distribution Channels/
Branding is also essential marketing tool when it comes to gaining customer loyalty. Arguably, customers establish strong links with brand identities. Moreover, consumers always go for quality goods
1 pages (250 words) Assignment
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation