It also helps a company to increase the brand image and brand value in a cost effective way by making its presence felt to the billions of audiences. The report has been principally focused to depict the advantages of digital marketing. In the context of the online mobile application selling company Mobgets the report will highlight their activeness towards the digital marketing techniques as well as the benefits they are seeking by making the use of digital platforms. The report will also highlight the present market situation of the company. Apart from this the report will also try to illustrate a suitable communication strategy by which the company can satisfy its needs through the use of digital media. Table of Contents Table of Contents 3 Introduction 5 Market Analysis 6 Market Research 6 Competitors Comparison 8 Target Segmentation 9 Management Issues of Mobgets 10 Communication Strategy and Rational 11 Brand Awareness 13 Driving web traffic 13 Conversion 13 Budget Breakdown and timeline 14 Conclusion 15 References 16 Bibliography 21 Appendix 1 24 Appendix 2 25 Appendix 3 26 Appendix 4 27 Introduction Digital marketing can be defined as the process of marketing by which the product is placed on the digital platform and making it available for the millions of users. In other words digital marketing way of promoting products and services via online distribution channels to attain the customers cost effective and timely manner (Mobilestorm, n.d.). It is also known as internet marketing (Miller, 2012, what is digital marketing). The world of digital media is revolutionizing at an inconceivable velocity. It is transforming the way we intermingle and communicate with each other (Jones & Ryan, 2012, p.viii). People are accepting the digital technology in order to communicate in ways and are flawlessly integrating it in their daily lives. In digital marketing companies promote their brands by making the use of social media, Television. Internet, radio, search engines and other forms as well. In the context of smart phones they are also mobile phones but built on a mobile computing platform (Artilib, 2011). Smart phones are characterized by advanced ability of computing and strong internet connectivity (Psypost, n.d.). Companies hugely make use of the digital marketing in order to sell the applications of a smart phone. A mobile application is a soft-ware which is used by the operators for different applicative functions (Reif, Wang & Nieto, 2009, p.194). Mobile applications generally help the users by linking them to internet services. The most eminent applications are internet browsers, media players, antivirus, business applications and different other gaming applications (Avi-ews, 2012). The applications are either preinstalled or needs to be purchased online (Webprofessionals, 2011). Some of the typical mobile operating systems which support third party applications are symbian, android, iOS, windows mobile etc (Acm, n.d). Market Analysis Market analysis can be defined as the activity of recording and examining the information (Cambridge, n.d.). In order to do a market analysis of the company SWOT will be used as the tool to showcase the present market situation of the company as it offers many benefits (Hartline & Ferrell, 2012, p.122). Market Research Marketing Research is a procedural design, collection, evaluation and presenting the data and findings into a meaningful information (Dutka, Breen & Blankenship, 1998, p.7).