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Digital Marketing - Essay Example
Author : dachcullen
Pages 8 (2008 words)
Digital Marketing Abstract Evolution has always been a part and parcel of marketing. Marketing that what we know it today has witnessed a number of changes from the past. A number of different platforms and approaches are available today which was not available to the marketer in the past…
It also helps a company to increase the brand image and brand value in a cost effective way by making its presence felt to the billions of audiences. The report has been principally focused to depict the advantages of digital marketing. In the context of the online mobile application selling company Mobgets the report will highlight their activeness towards the digital marketing techniques as well as the benefits they are seeking by making the use of digital platforms. The report will also highlight the present market situation of the company. Apart from this the report will also try to illustrate a suitable communication strategy by which the company can satisfy its needs through the use of digital media. Table of Contents Table of Contents 3 Introduction 5 Market Analysis 6 Market Research 6 Competitors Comparison 8 Target Segmentation 9 Management Issues of Mobgets 10 Communication Strategy and Rational 11 Brand Awareness 13 Driving web traffic 13 Conversion 13 Budget Breakdown and timeline 14 Conclusion 15 References 16 Bibliography 21 Appendix 1 24 Appendix 2 25 Appendix 3 26 Appendix 4 27 Introduction Digital marketing can be defined as the process of marketing by which the product is placed on the digital platform and making it available for the millions of users. ...