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The Value Disciplines Model-Treacy and Wiersema Name Institution 2. In order to develop a value proposition for customers, organizations must collect sufficient data on their customer base. Discuss and evaluate the extent to which sufficient data can be collected and improved in size and quality.
58)Managers in every success-oriented organization are faced with three key decisions to make; First, the decision on the company’s value proposition. Second, the decision on company’s value-driven operational model, and thirdly, the decision on the company’s value disciplines. The company’s value proposition entails the implicit promise to the customers outlining all values combination (Iacobucci 2011, p. 89). The company’s value-driven operational model involves integration of operation processes with the systems of management and culture, required to deliver effective value proposition (Cooper 1999, p. 56). The company’s value disciplines entail the integration of operational models and value proposition to achieve leadership in the market through competitive advantage. The Treacy and Wiersema value disciplines have impacted greatly on CRM as reviewed in the following discussion of the value disciplines. The first value discipline is operational excellence which involves provision of reliable products to the customers and pricing services competitively, with less or no difficulties and inconveniences to the customers. A good example of a company that has embraced this discipline is Dell (Egan 2008, p. 83). ...
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