StudentShare solutions
Triangle menu

International Advertising Strategy-B&Q - Essay Example

Not dowloaded yet

Extract of sample
International Advertising Strategy-B&Q

On the other hand, in order for the organization to attract customers from international markets, it must ensure that it markets its products effectively. Effective marketing implies that the organization has to recognize the fact that it is serving different kinds of customers. Marketing in a diverse economy calls for attention on the different cultures that make up the market (Mooij, 2004, 23). Therefore, an organization should consider the different cultures in the market before advertising its products. The business can fulfill this by using the different marketing concepts at hand. For instance, the business may ensure that it understands the ethnic diversity of the people. In addition, the organization could also ensure that it advertises its products in different languages that can be understood by the different customers that it intends to reach. Other concepts that can be used include studying the culture of each targeted community, and customizing the advertisements in order to be applicable to each group of persons (Tian & Borges, 2011, 111). This serves to ensure that the advertisements will not be offending to some communities. This is because; while some of the strategies used in some communities may be applicable to the community, they may be unethical in some other communities. The business should also consider the religion, social norms and values of the people. In addition, the organization should also consider the living style of the people and their education standards. Therefore, when choosing the different kinds of marketing mix, the organization should consider these marketing concepts. B&Q is an international company that mainly deals with manufacturing and repairing of farm tools. The company also manufactures gardening components, plants, and furniture equipment. Other tools that are offered by the company include home improvement tools and supplies. For B&Q to launch its products in Sweden and South Korea, it has to market its products in order to increase the consumers’ awareness. Effective marketing of the products will require the organization to study the different cultures of the two countries such that, the advertisement will be applicable in both regions. The market situations in the two countries are also very differently such that, marketing of products will require the company to customize its advertisements and marketing campaigns. For instance, while in one country technology may be more advanced and easily used in advertisements, in the other country technology may be very poor and backward such that, it may not even be possible to apply it in marketing campaigns. Therefore, the specific methods chosen for each country should depend on the economic status (Hunt, 2012, 1). For instance, in Sweden, B& Q experiences very stiff competition from some of its key competitors. On the other hand, in South Korea, the competition is very low and weak. Therefore, B&Q should use more intense methods of promotion in Sweden as compared to the methods used in South Korea. While in Sweden, the campaign will mainly target on proving to customers that its products and services are better than those of its competitors, in South Korea the advertisement campaign will have mainly focus on increasing awareness of its products to its competitors. Therefore, this marketing campaign will require expertise and knowledge of attracting customers to purchase the products of the organization. In addition, the campaign wi ...Show more

Summary

Advertising across Cultures Name: Institution: In the modern days, all business organizations are seeking to increase their market size by entering global markets. Marketing managers have realized that domestic markets may not offer the same profitability as compared to advertising globally…
Author : hdeckow
International Advertising Strategy-B&Q essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"International Advertising Strategy-B&Q"
with a personal 20% discount.
Grab the best paper

Related Essays

Global marketing strategy and product launch B&Q in Malaysia
The expansion overseas is often considered as the most effective solution for firms that need to stabilize their performance, especially when these firms are established in highly risky or turbulent markets. In practice however, it has been proved that the effectiveness of such plan is depended on many factors; the experience of a firm in similar projects is of critical importance for the successful expansion of the firm in a new market (Albaum and Duerr 2008).
17 pages (4250 words) Essay
Environmental Forces Affecting B&Q In The UK
The growth of firms operating in highly competitive markets can be secured only if appropriate strategies are developed for controlling external environment. In the literature the power of an organization’s external environment to influence the organizational success is highly emphasized.
14 pages (3500 words) Essay
International Business strategy - NOKIA on global market
125). Buyer power is relatively high due to following reasons. Plenty of alternate brands are available (blackberry, iPhone, Samsung Galaxy, HTC and others). Customers can search capabilities and features of Smartphone by using secondary sources (internet, published data, consumer feed forum) hence chance for retailers to manipulate customer decreases.
7 pages (1750 words) Essay
The effectiveness of advertising
With more number of people becoming computer literate and the pace at which the Internet technology is reaching every household, online advertising is becoming a new culture of advertising of particular products and services. The author describes the example of a good marketing strategy on the example of BMW's campaign.
8 pages (2000 words) Essay
International Advertising
Because a business is separated from its customer in distance, time, socio economic gaps, information and interests. For effective and efficient marketing these gaps must be bridged. The various promotional methods are primarily meant for losing these gaps.
7 pages (1750 words) Essay
International B
Meetings are also held in order to help governments and firms to align their policies with the rules and the demands of globalisation; the World Economic Forum at Davos is among the most important meetings of this type – held recently on the 27th up to the 31st of
6 pages (1500 words) Essay
A report about being consultant for B&Q (Marketing)
While finished timber is supplied in standard sizes, mostly for the construction industry. With more public and corporate sustainable timber procurement policies in progress companies and organisations along the forest products supply chain need to
11 pages (2750 words) Essay
International Business strategy - NOKIA on global market
Fixed line telephones can be classified as distant substitute for mobile phones. This threat is seen as minimal because mobile phones are becoming necessity for human race due to its multi application and wider geographic coverage. Hence it can be inferred that
7 pages (1750 words) Essay
Strategy
Another scenario is that Middle Eastern and Asian competitors may dominate European carriers. This will be characterized by open regulation of the European and American industry and decreasing customer price sensitivity. A third scenario is that champion
4 pages (1000 words) Essay
Advertising Strategy and Planning
The restaurant will be positioned in the city centers and immediate suburbs of main cities where the target population is located. The company also intends to establish a brand based on the concept of “casual ethical eating”. As a
4 pages (1000 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation