Got a tricky question? Receive an answer from students like you! Try us!

Emerging Themes in Marketing - Essay Example

Only on StudentShare
Author : langoshcorine

Summary

Emerging Themes in Marketing Abstract Purpose – The purpose of the paper is to examine the benefits of innovation in the field of online shopping the study will aim to find out the origin of online retailing and its evolution. The paper also aims to highlight the possible issues and opportunities evident in such a technological evolution and how it can be resolves with the help of innovation…

Extract of sample
Emerging Themes in Marketing

Independent research has been carried out on topics such as online shopping, its evolution and current scenario, a brief highlight on the online retail industry of UK and the current issues this industry is facing. The literature review also highlights the consumer behaviour and patterns during online shopping. Findings – Apart from an analysis of the benefits of innovation in online shopping, the paper also highlights the benefits and rising issues of online shopping sites. Originality/value –This paper also expands the literature on the various emerging issues in the field of online retailing and recommends strategies to improve the technological and overall innovations in online shopping, creating a better customer experience. Keywords - Online shopping, innovation, retail, sustainable growth, sales. Contents Contents 3 Introduction 4 Literature Review 5 Critical review 5 Online Shopping and Changing Retail Environment 6 Consumer Buying Behaviour and Drivers of Online Shopping 7 Online Shopping In UK- Emerging Issues 9 Figure 2- Online Retailing As Percent Of UK Shopping. ...
Download paper

Related Essays

Marketing
The company’s gross turnover for the 2008/2009 full year was reported in February 2009 as ?59.4 billion. The retailer has over 4308 stores in 14 countries worldwide, over half a million employees and it was estimated in 2007 that over ?1 out of every ?7 of UK retail stores was spent in Tesco (Dennis and Perrey, 2011, p.52). Tesco PLC Established by Jack Cohen in London in 1919, it began as a stall in East London before gradually growing to include markets all over London. Cohen thereafter began wholesale trade and within five years, the first Tesco brand appeared, and, in 1929, the first…
10 pages (2510 words)
The Development of Entrepreneurial Marketing
It is proved that the increase of popularity of entrepreneurial marketing is continuous even if its use, as compared to that of traditional marketing, is still limited; the lack of managers’ awareness of the benefits of entrepreneurial marketing seems to be the key reason for this phenomenon.

You may also like:
Marketing Assignment

10 pages (2510 words)
Personal Experience of Marketing Management in the 21st Century and Emerging Issues
Internet marketing is the future of marketing. The challenges that this field can face in the future will mainly be related to the quality of content involved in the promotion. However, challenges which do occur in relation to internet marketing will cause difficulties for both consumers and companies. One example of this is connection speed. The speed that consumers can access the internet, and as a consequence web based content varies significantly. If a consumer has low bandwidth, or for other reasons is unable to access the internet at a fast rate, this can affect the use of animate…
4 pages (1004 words)
How does one apply sustainability sales and marketing? What are the implications?
Sustainability marketing is a universal term used to refer to a type of marketing that is eco-friendly or green-oriented so to speak. Today a number of companies are considering the issue of sustainability and incorporating it in their sales strategies that specifically designed to boost the number of sales. Therefore, it is of importance to understand how to apply sustainable sales and marketing and what are the possible implications. In sales and marketing terms and conditions, sustainability implicates using of resources prudently or wisely to attain a maximum consumer value with minimal…
3 pages (753 words)
Emerging Marketing
The emerging markets' countries are rapidly growing economically and are characterized by fast growth in infrastructure, manufacturing industries, general industries and have matured politically and socially. These factors have been the key movers of the economy. However, these countries are also facing certain challenges. Some of these challenges pose great risks and may discourage investors and laborers if they are not well addressed. Emerging countries have been trying their best to address these challenges in different ways. No wonder there is a great influx of people of all walks of life…
8 pages (2008 words)
Emerging Market
This has lead innovation in the variety ways of availing resources to the customers through advertisement. In addition, businesses around the world are experiencing changes due to increasing number of emerging markets and there is also stiff competition in those emerging markets. Furthermore, the innovation of new ways of marketing with the use of high-tech machines and information technology (IT) has made the world a global village. This paper will focus on emerging markets in China. China has been considered by most businesses to be hard to achieve the best marketing strategies. This is…
8 pages (2008 words)
Emerging markets
Countries globally are developing by encouraging foreign direct investments (FDI). They are doing this in order to increase their economic strength and move forward economically. Emerging markets have developed in various countries especially developing countries. Emerging markets attract FDI based on the mode of the economy in terms of development, political and market share. This paper explains foreign direct investment (FDI) in emerging markets and focuses in China as one of the emerging markets encouraging FDI. Justification of the Topic Foreign direct investment (FDI) in emerging markets…
11 pages (2761 words)