StudentShare solutions
Triangle menu

Emerging Themes in Marketing - Essay Example

Nobody downloaded yet

Extract of sample
Emerging Themes in Marketing

Independent research has been carried out on topics such as online shopping, its evolution and current scenario, a brief highlight on the online retail industry of UK and the current issues this industry is facing. The literature review also highlights the consumer behaviour and patterns during online shopping. Findings – Apart from an analysis of the benefits of innovation in online shopping, the paper also highlights the benefits and rising issues of online shopping sites. Originality/value –This paper also expands the literature on the various emerging issues in the field of online retailing and recommends strategies to improve the technological and overall innovations in online shopping, creating a better customer experience. Keywords - Online shopping, innovation, retail, sustainable growth, sales. Contents Contents 3 Introduction 4 Literature Review 5 Critical review 5 Online Shopping and Changing Retail Environment 6 Consumer Buying Behaviour and Drivers of Online Shopping 7 Online Shopping In UK- Emerging Issues 9 Figure 2- Online Retailing As Percent Of UK Shopping. 10 Conclusion and Future Recommendations 11 Reference List 13 Introduction Innovation can be described as establishing ideas in order to create new solutions to meet the requirement of the business or organisation. There is a widespread belief that innovations leads to exploitation of ideas which in turn are responsible for a sustainable and profitable economic growth. However, the exact practices, measurements and course of directions for the innovative activities of an organisation depend largely on their situation. Innovation varies widely in services sector, compared to any other physical or tangible sector. Innovation in retail also requires more support from the government, compared to other sectors (Brown, 1990). But it should also be noted that innovation retailing sector has provided with largest number of value added services and employment opportunities within UK. Retailing can be considered as a cross-functional economic activity acting as a bridge between consumption and production. Online retailing is a sector where organisations bring together products and services relevant to the requirements of the customers (Doherty and Ellis-Chadwick, 2010). Retailers from UK have become more active in terms of supply chain and innovation. Most of the big organisations in retail industry are managed by professionals and have widespread reach in the developed markets. Now these organisations are stepping into emerging markets to increase their market share. Most of the big retailers have earned a brand name for themselves with some of them having in-house brands which are levelled with branded manufacturers. While it is not possible for these brands to establish brick and mortar shop in every corner of the city or country of target, online retail shopping has given them eminent opportunities which have helped in the overall growth of the market share, profits and overall revenue generation for these online retailers. The present article will find useful insights on the present online retail industry; its nature and scope and forces which drive innovation in the online retail industry. Literature is gathered to find out the typology and behaviour of the online shoppers and the ...Show more


Emerging Themes in Marketing Abstract Purpose – The purpose of the paper is to examine the benefits of innovation in the field of online shopping the study will aim to find out the origin of online retailing and its evolution. The paper also aims to highlight the possible issues and opportunities evident in such a technological evolution and how it can be resolves with the help of innovation…
Author : langoshcorine
Emerging Themes in Marketing essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Emerging Themes in Marketing"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Emerging Business Themes
Nike holds a strong and profitable market share across all markets, proof of which is that the American market leader Warren Buffet has .7% of his portfolio dedicated to the company which gives the stock the seal of trustworthiness.1 Nike has a stellar reputation for its products, with high quality and careful branding creating demand from the public.
11 pages (2750 words) Essay
Emerging Business Themes
447). Demographic factors concerns changes in factors like migration, birth rate, immigration or death rate, which can cause alterations in age and sex ratios as well as other crucial populace parameters. Changes like these have an effect on family relations, marriage norms, and regulations of the marginalized eventually affecting social change.
12 pages (3000 words) Essay
Emerging Marketing
Emerging markets are usually large economies in their respective regions, have large populations, resources, markets, and have transitioned from developing to emerging economies. They are in-between developing countries and developed countries. Good examples of such countries are China, India, Indonesia, Russia, Mexico, South Africa, Poland, Turkey, South Korea, Brazil and Argentina.
8 pages (2000 words) Essay
Emerging Business Themes
Pizza Hut is an American restaurant chain owned by Yum! Brands, Inc., the world’s largest restaurant company. The company operates on franchise model and, is based out of Addison,
12 pages (3000 words) Essay
Employment Experiece Journal
According to Peng (2010, p.13) the topic of global business is unusually wide and it is as such crucial for students to take it seriously when studying it. During this module however, I found myself having a number
11 pages (2750 words) Essay
Emerging Business Themes
Social change is a multifaceted and complicated phenomenon. Two main factors affect social change. They include demographic and technological factors. Demographic factors concern changes in factors like migration, birth rate, immigration or death rate, which can cause alterations in age and sex ratios as well as other crucial populace parameters.
12 pages (3000 words) Essay
Emerging Themes Project: The Toys and Games Industry
Generally speaking, social media marketing can be called the process of increasing website traffic as well as generating sales by engaging in various activities around social media sites. Here, people and businesses implement strategies to
8 pages (2000 words) Essay
Emerging Themes Project: The Toys and Games Industry
According to the association of Toy Industry international toy sales exceeds about “$80 billion” (Financial Highlights: Diversified Portfolio 2013). Main markets are US, UK, Germany, Australia and France. The largest producer and
8 pages (2000 words) Essay
Emerging Themes Project: The Toys and Games Industry
In this respect, management of business organisations are required to conduct an effective analysis of market segments with the aim of determining the needs
8 pages (2000 words) Essay
Setting the research agenda by Halford and Boyland. According to the article, "Specific HFSS food items may less likely to be promoted during child-specific programming but fast food outlet promotion appears to be on the increase as does
2 pages (500 words) Essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Click to create a comment
Contact Us