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Muti media marketing Indiviual Report - Essay Example
Author : iliana85
Pages 7 (1757 words)
Multi-Media Marketing Individual Report Table of Contents Table of Contents 2 Introduction 3 I.Reasons for Selecting Multimedia Marketing with Situational and Competitor Analysis 4 II.Reasons for Creative Promotion Approach 5 III.Justification of Online Campaigns 7 IV.Critical Appraisal of Online Campaign In Terms Of Current Issues Impacting E- Marketing 10 Conclusion 10 References 12 Introduction Creative promotion approach has been observed to be one of the most utilised methods in the modern day business environment…
The factors that will be considered for carrying out this report will be based on the internal audit for multimedia marketing, situational analysis (marketing audit) of the multimedia marketing campaign as well as the competitor analysis of the campaign. For conducting internal audit for multimedia marketing, a detailed study about the overall marketing environment about the company will be done and also stress will be laid upon all the marketing activities that the company follow and can follow in the future. Moreover, stress will also be laid upon the other competitive strategies that can be adopted by the company in order to further enhance the online marketing campaigns. In order to design these campaigns, a thorough study about other online marketing campaigns will be studied upon. The report will be primarily based on a poster which has been created to demonstrate a new APP. Rigorous studies about the APP i.e. SHAT will be done and the implications and the uses of the APP will be highlighted. ...