Best Buy Company Paper

Best Buy Company Paper Research Paper example
Undergraduate
Research Paper
Marketing
Pages 6 (1506 words)
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Title Page Research Paper Market Report on Best Buy Company Your name Professor’s name Best buy TABLE OF CONTENTS Abstract 1 I. Introduction 4 1.1 Goals 4 1.2 products 4 1.3 Geographic location 4 1.4 Strategies 4 1.5 Market Share 5 1.6 External Driving Forces 6 II…

Introduction

Market study helps the company understand business opportunities or failures. Best Buy is a multinational company that carries consumer electronic devices, appliances, mobile phones, and services. It has been successfully operating in all the states and territories of the United States since 1986 but has only started international operations in 2002. Today, it operates in Europe, Mexico, Canada and China under different brands. The company has achieved growth thru mergers and acquisitions, particularly in its international segments. Cost of goods sold is reportedly high in these areas since it entails a lot of maintenance costs. For the past 2 years sales and income have been declining in the international segments while US sales are flat. Business opportunities are seen in the global atmosphere, while opportunities for domestic remain in technology and services. Competitions are taking advantage of their presence in the internet and continue to earn higher income and profits. Amazon and eBay for instance re online retailers that earns high income from internet sales. The declining income of BBC is an eye opener to look if its present business strategies need to be reviewed and changed. Market Report on Best Buy Company I. ...
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