You must have Credits on your Balance to download this sample
Government's role in Marketing
Pages 4 (1004 words)
Question 1: Governments play a crucial role in the international trade arena and can impact the viability of a business in many ways. Governments can facilitate a business by relaxing taxes and providing infrastructure etc or they can hinder a firm’s efforts to enter a market by imposing law designed to favor domestic firms.
The various levels of economic integration include:1 Economic integration can sometimes be a help a sometimes be a hindrance to international trade. For example Economic integration in Europe has allowed European firms to grow bigger and more competitive. But on the other hand economic integration has also created thicker outside walls for non-European firms to enter the European market. Question 2: The two most important economic factors that affect international marketing are: 1. The industrial structure of a country 2. The income distribution of a country. The product and service needs of a country are shaped by the country’s industrial structure. There are 4 main types of industrial structures. They are as follows: 1. Subsistence economies: People consume what they grow and such an economy offers very few market opportunities. 2. Raw material exporting economies: Economies wealthy in one or more than one natural resources but poor otherwise. Such countries are excellent markets for large equipment etc and for luxury goods if a wealthy upper class is present. 3. Industrializing economies: Manufacturing accounts for 10-20% of the country’s economy. These countries are a good market for raw textile materials, heavy machinery, steel etc. ...
Not exactly what you need?